TV
Cha Won-bin Shines in 'Today We Sold Out Again' with Her Vibrant Energy
Since its premiere, SBS's Wednesday-Thursday drama 'Today We Sold Out Again' has made a strong start, ranking second globally on Netflix TV shows as of April 22, 2026, according to FlixPatrol. Cha Won-bin, portraying the character of Dam Ye-jin, a top shopping host who knows no defeat, adds vitality to the show with her diverse expressions.
In the drama, Dam Ye-jin (played by Cha Won-bin) makes a striking first impression by broadcasting a home shopping segment live from a high-rise building's window cleaning site. Even when her boyfriend breaks up with her, Dam Ye-jin prioritizes her work, leaving a strong impression.
Dam Ye-jin's true nature, characterized by her incredible execution and straightforwardness, shines even brighter in the face of crisis. When her prime-time slot is taken away, she confidently confronts the director and counters Seo Eric's (played by Kim Bum) proposal with a counteroffer during a meeting with Letoile, showcasing her unyielding confidence.
In the process, she becomes entangled with young farmer Matthew Lee (played by Ahn Hyo-seop), displaying an unusual chemistry of rivalry. Initially engaging in a tense standoff on a rural path, Dam Ye-jin quickly changes her approach upon discovering Matthew Lee's connection to the mushroom farm she's been searching for, showing a desperate attitude.
Despite Matthew Lee's reluctance to lower his guard, Dam Ye-jin persistently employs various tactics to approach him. The situation escalates to the point where she is mistakenly accused of trespassing, adding a comedic touch with her unexpected clumsiness.
Despite her lively and spirited demeanor, Dam Ye-jin harbors a long-standing trauma from a failed live broadcast. Her reality, plagued by severe insomnia and a reliance on sleeping pills due to her busy work life, resonates with the struggles of modern-day workaholics.
Among these challenges, Dam Ye-jin's unexpected late-night call to Matthew Lee, where she tearfully refers to him as "Mom," piques curiosity about her story. The outcome of this misdirected call draws significant attention.
In the upcoming episodes 3 and 4, Dam Ye-jin's bulldozer instincts will shine as she strives to secure a raw material supply contract, a condition for Letoile's entry. Unaware that Matthew Lee is the owner of the mushroom farm she's been seeking, Dam Ye-jin's determination to obtain the farm owner's contact information and swiftly resolve the supply issue is set to unfold.
Cha Won-bin's journey continues in the next episode of SBS's Wednesday-Thursday drama 'Today We Sold Out Again,' airing tomorrow (29th) at 9 PM.
By Ryu Ye-ji, TenAsia Reporter ryuperstar@tenasia.co.kr
