'21st Century Grand Duchess' Tops Buzz Rankings Ahead of Premiere

The upcoming MBC drama '21st Century Grand Duchess,' set to premiere on April 10, is already generating significant buzz.

Just two weeks before its first episode, '21st Century Grand Duchess' has climbed to the top of the TV-OTT drama buzz rankings, according to the FUNdex report by Good Data Corporation, a K-content competitiveness analysis firm, for the fourth week of March 2026. This marks the first time in the history of buzz rankings that a drama has achieved the number one spot before its broadcast.

The drama particularly excelled in VON (Voice of Netizen) and SNS rankings, securing the top position in both categories. (Survey conducted from March 23 to March 29, 2026)

The show's leads, IU (playing Seong Hee-joo) and Byun Woo-seok (playing Lee An-daegun), have also made waves, ranking third and fourth in the TV-OTT drama actor buzz rankings. With these beloved actors at the helm, anticipation for their on-screen chemistry continues to grow.

'21st Century Grand Duchess' is making history with its pre-broadcast buzz. Set in a 21st-century constitutional monarchy in South Korea, the drama tells the story of a wealthy woman frustrated by her commoner status and a prince who, despite his royal lineage, finds himself unable to possess anything. The drama explores their journey to defy fate and societal status. It will air its first episode on April 10 at 9:40 PM.

By Taeyuna, TenAsia Reporter youyou@tenasia.co.kr