Baek Jong-won, got greedy and got screwed

It was easy even without the white sand beach. ‘Professional work cutters’ Lee Jang-woo, John Park, and Lee Gyu-hyeong, a trio of young people, have successfully operated the second branch, which was transformed into a ‘Youth Pocha’ concept, by fully displaying the business skills they have honed over the years. They closed the business as most of the menu items they had prepared were sold out, and even supported the first branch, which was busy with course meals, completing the 8th day of business perfectly.

The viewer ratings for the 11th episode of tvN's entertainment show 'Business Genius White Sand Beach 2', which aired on the 14th, recorded an average of 5.8% for households in the metropolitan area, a high of 7.5%, an average of 5.2% for households nationwide, and a high of 6.5%, ranking first in the same time slot including cable and general programming. . tvN's target audience rating for men and women in their 20s and 49s was also 2.4% in the metropolitan area, with a maximum of 3%, and 2.4% nationwide, with a maximum of 3.1%, maintaining the top spot in the same time slot including cable and comprehensive programming.

On this day's broadcast, the second 'accompaniment' by three young businessmen Lee Jang-woo, John Park, and Lee Gyu-hyeong was revealed. From the moment they received the reorganized staffing arrangement from Baeksajang, the three people could not hide their excited expectations. As we worked together, we gained confidence that we could do well together, and it seemed like doing business with friends with an average age of 37 would be fun. The three people, filled with passion, poured out various ideas and set the direction of the second store's business.

The concept ultimately chosen by the three young people, united by the ambition to compete with true Korean taste, is ‘Youth Pocha’. Taking advantage of the regional characteristics of San Sebastian, where fresh seafood abounds, new dishes such as boiled octopus, sotteok and sotteok, marinated squid, and fish cake soup were launched, and matching soju and somaek were added to the liquor menu. As Baek Sa-jang taught, “Performance to attract attention is important,” he showed off a spectacular performance of mixing soju and beer to steal the attention of customers, provide enjoyment, and increase sales at the same time.

The young people's strategy worked. Customers who fell in love with the charm of somaek increased in ordering additional snacks, and ordering additional alcohol due to the taste of alcoholic food. Due to the endless orders, the sales of ‘Youth Pocha’ began to rise steadily. In particular, the locals' response to the fish cake soup was enthusiastic. Because it was a commercial area for local residents, word of mouth that the fish cake soup was delicious spread quickly, and a steady stream of customers came to try the fish cake soup due to strong recommendations from acquaintances. In this friendly atmosphere, the prepared menus were quickly sold out, and the second branch, 'Youth Pocha', closed successfully.

However, the first store faced a crisis. Because there were many customers waiting until late at night. Because it was a course meal offering six menus, it was difficult to run the hall with a small number of people, and the kitchen also faced limitations as Baek Jong-won and Fabry cooked the entire menu. To make matters worse, the dishwasher was not working properly, so there was a shortage of dishes, and washing and cooking at the same time slowed down the speed at which food was served.

It was a moment that even a veteran business genius could not handle. The three young men who were informed of the situation quickly closed the business at the second store and headed straight to the first store. After seeing the hectic operation of the store with their own eyes, they naturally joined in the business and relieved the work with their skillful skills. The Geniuses, who were once again complete after Pincho Pote, encouraged each other to finish the business on the 8th day.

In fact, it was difficult to handle the six-course menu with only the manpower of the first 'Banju' branch. Baek Sa-jang said, “If we were purely trying to increase sales, we should have done only one main menu. “I was greedy because I wanted to promote more Korean food,” he explained, adding, “(If I had given up my greed), I could have received 10 more teams, but it was such a waste.” The Boyz's Eric, who was in charge of the hall, calculated the unit price of the menu and the number of table turns and expressed hope for high sales, raising expectations of achieving the highest sales ever.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr