Producer Kim Tae-ho, in crisis from the start of ‘Earth Marble’

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As the halo of Yoo Jae-seok and Lee Hyo-ri disappeared, did their lack of capabilities become apparent, or did they not yet adapt to YouTube? Producer Kim Tae-ho's first web entertainment show, 'Earth Marble World Travel', is creaky from the start. The trust of subscribers was lost due to continuous lateness incidents. In addition, content that lost its unique charm on YouTube also caused disappointment.

'Global Marble World Travel' is a new project following 'Seoul Check-in' by producer Kim Tae-ho, who left MBC's entertainment show 'Hangout' and founded a content production company, and is a real-life version of 'Bloomabul' with three travel creators, Pani Bottle, Kwak Tube, and Wonji. A travel entertainment show hosted by . In the meeting video released in October of last year, it received a lot of attention from the start by making an unprecedented promise to give the person with the highest cumulative views the opportunity to travel to space.

As all three travel YouTubers are creators with many subscribers, there were also many fans waiting for the release of 'Earth Marble'. However, even before the release of ‘Earth Marble’, it was surrounded by noise. It's just a matter of time.

‘Earth Marble’ was originally scheduled to be released in December last year, but due to internal circumstances, it was postponed to February 2023. The broadcast on TV was scheduled for March. Previously, the 'Earth Marble' live also started later than the originally announced time.

The biggest problem is that even on the 23rd, when the main story's first release date was widely announced, it was only announced at an ambiguous time of 'Thursday evening' and was not uploaded without notice. It was not posted until midnight on the 24th, with an insincere short saying "It's late ㅠㅠ" He incurred public anger by only offering an apology.

The video wasn't even the actual episode. It was a 15-minute rehash video that was not much different from the teaser video released four months ago. It's even scandalous to wait a long time, raise expectations as high as possible, and then increase the number of views by simply adding a few minutes to the teaser video. Moreover, instead of YouTube's unique clever editing and subtitles, the video is so kind and loose that even the fun is lost.

Did they think it was okay to be a little late since it was YouTube and not a public broadcasting station? This is why bitter criticism is pouring in toward PD Kim Tae-ho, who makes fun of his promises to the public.

In the end, TEO posted a long apology on the official SNS on the 25th, saying, "We sincerely apologize for tiring our subscribers by waiting for their precious time without precise notice during the release of 'Earth Mabul World Travel' Begins."

He then apologized to the cast, saying, "We would like to once again apologize to the three people who believed in us and were with us: Pani Bottle, Wonji, and Kwak Tube."

At the same time, the public schedule for the ‘Earth, Mabul and World Tour’ was announced in detail. Pani Bottle, Wonji, and Kwak Tube's individual travel videos will be released every Thursday at 6 PM through the TEO YouTube channel in three parts from March 2nd to March 30th. On the ENA channel, a comprehensive version containing a three-person travel story and MC commentary will be broadcast every Saturday at 7:50 PM from March 4th to March 25th.

Lastly, he promised, “We will continue to listen to the reactions of our subscribers and strive to become a channel that communicates carefully.”

Coincidentally, PD Na Young-seok's new entertainment show 'Seojin's' was unveiled on the 24th, around the same time as PD Kim Tae-ho. Producer Na Young-seok strengthened his content capabilities by going back and forth between YouTube and cable channels, such as promoting 'Seojin's' using the YouTube channel 'Fifteen Nights on a Business Trip'. The viewership rating also exceeded 8% from the first episode, receiving a great response.

Is it a lack of ability revealed after coming out of the shadow of top stars such as Yoo Jae-seok's 'Infinite Challenge' and Lee Hyo-ri's 'Seoul Check-in', or is it a mistake made because he has not yet adapted to the world of YouTube? The evaluation of PD Kim Tae-ho's name value is 'Earth Marble'. It depends on the result.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr