Kim Tae-ho's obvious and boring 'Hyemi-ri Yechaepa'

≪Tae Yuna’s Oh Ye≫
‘The era of content overflow’. For readers who are wondering what to watch, reporter Tae Yu-na and Ten Asia will serve as an ‘entertainment guide.’ It adds fun to watching the program by delving into hot issues in the entertainment industry, as well as watching points, major characters, and behind-the-scenes stories.

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Following 'Earth Marble World Travel', the second content of TEO Studio, known as 'Kim Tae-ho's division', including 'Hyemi-ri Yechae-pa', also failed to escape the 0% range. Even taking into account the handicap of being an ENA channel, it falls far short of expectations. The combination of the members' characters was great, but the familiar game mechanics and directing did not come across as new.

'Hyemi-ri Yechae-pa', which first aired on the 12th, is an entertainment program that pursues Odoichon. It depicts Hye-ri (Lee Hye-ri), Mi-yeon, Ri-jeong, Choi Y-na, Le Seraphim Kim Chae-won, and Patricia going to a quiet place in the countryside chosen by the production team and filling a house emptied of all household items with cash earned through games.

'Hyemi-ri-Yechae-pa' is Hyeri's return to entertainment and attracted attention even before it was broadcast. Hyeri, who was very active as a power celebrity in 'Amazing Saturday', once again joined hands with PD Lee Tae-kyung, who directed 'Amazing Saturday', and as the eldest rather than the youngest, she was expected to show off her new charm by leading the younger siblings of the MZ generation. This is PD Lee's first content since he left tvN last year and joined TEO.

The unveiled ‘Hyemi-ri Yechae-pa’ reminded me of the tvN entertainment show ‘Bungbung Earth Arcade’. This is because the female members achieved similar things through games. In addition, the game also failed to provide freshness as it was a very slightly modified version of a game we had always seen before. The initial consonant game involves choosing the initial consonant by drawing a stick, and the guessing game has been transformed into a 'signature sound quiz' in which the player must guess the song's year and characteristics within 3 seconds after hearing the song's accompaniment.

What differentiates ‘Hyemi-ri Yechae-pa’ is that you have to buy household items and eat meals through cash. They couldn't go to the bathroom because there wasn't even toilet paper in the house, and because there was no lighting, lighting their faces with cell phone flashlights created a unique picture.

The combination of members exceeded expectations. Hyeri, who became the eldest sister, showed leadership over her younger siblings. In particular, in the signature sound quiz, he aroused admiration by accurately answering questions without even listening to other people's answers except his own.

In the initial consonant game, Patricia became the villain with unusual answers such as 'Chidog' and 'Sae X', and Miyeon showed off her abilities as an initial consonant genius. Li Jeong shouted ‘Dukma’ and showed her ability to negotiate with the production team over the Mongolian language. Kim Chae-won, the only member of the group with MBTI type I (internal type), made everyone laugh by saying, "I'm so excited."

The viewership rating for the first episode of ‘Hyemi-ri Yechae-pa’ was 0.3%. This figure is currently lower than that of PD Kim Tae-ho's 'World Travel on Earth' which recorded 0.6% and 0.9%. Although it has the disadvantage of being an idol-centered entertainment show and a weak channel viewer base, it had to be satisfied with 5th place in OTT TV, and did not reach the top 10 on Netflix.

The key is word of mouth. However, the title, which does not stick well in one's mouth, is another task of 'Hyemi-ri Yechae-pa'. In addition, it is also the responsibility of the production team to go beyond copying games that appeared in existing entertainment shows and create new games. The chemistry and characters of the members alone have their limits. There is still a long way to go to become the second ‘Earth Arcade’.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr