Jeon Hyun-moo's long-running KBS entertainment program lives only on entertainment shows,

≪Tae Yuna’s Oh Ye≫
‘The era of content overflow’. For readers who are wondering what to watch, reporter Tae Yu-na and Ten Asia will serve as an ‘entertainment guide.’ It adds fun to watching the program by delving into hot issues in the entertainment industry, as well as watching points, major characters, and behind-the-scenes stories.

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KBS' long-running entertainment shows continue to monopolize viewership ratings. Newly launched entertainment shows are not even receiving public attention. Even Jeon Hyun-moo, who came forward with confidence and was called a “KBS traitor,” experienced the humiliation of a 0% viewership rating. Are only long-running entertainment shows successful because they have a strong fan base? That said, KBS's homework is growing in that there is no freshness or fun in the new entertainment shows.

KBS' new entertainment show 'No Money, No Art', which first aired on the 23rd, is a program that claims to be Korea's first art variety show. With the purpose of “showing that art can make money,” the purpose is to introduce artists and works active in Korea and provide opportunities to own them.

The host and art auctioneer for this program is Jeon Hyun-moo. He entered a new heyday by receiving the grand prize at the '2022 MBC Drama Awards', and this is also a new entertainment show in which he participated for the first time in a long time on his home network, KBS.

However, the viewership ratings for the first episode fell far short of expectations. This is because the national standard was 0.8%, less than 1%. It is far below SBS's 'Story of That Day' (3.8%), which aired at the same time, and is also lower than MBC's 'I Live Alone Special' (1.8%), in which Jeon Hyun-moo appears.

'No Money, No Art' is not the only new entertainment show's cruelty story. The situation is the same for 'Hong Kim Dong-jeon' and 'Can a breakup be recalled?', which started in July of last year. 'Hong Kim Dong-jeon', an old-concept variety show based on blood, sweat and tears whose fate is changed by a coin that was born based on the logic that 'old concepts are fresh', is lost and wandering with a concept that is neither here nor there. Aside from tossing a coin, all you do is gather the members together and have them play various games. Recently, they openly claimed to pay homage and imitated '2 Days & 1 Night'.

'Breakup Recall' raised expectations as Sung Yu-ri's comeback entertainment show after giving birth, focusing on separation and reunion and focusing on finding an ex-lover, but failed to attract the public's attention. In the end, it is remembered as one of the romantic entertainment shows that sprung up all over the place, and is scheduled to end in April.

Currently, the programs that are doing well on KBS entertainment include ‘2 Days & 1 Night Season 4’, ‘The Boss’s Ears Are Donkey Ears’, and ‘Immortal Songs’. All three programs are representative long-running entertainment programs that have been running for at least 4 years and as long as 16 years. These programs, which are scheduled in the weekend time slot, are also the best programs that maintain their strong throne by not losing the first place in the same time slot even in competition with terrestrial entertainment shows.

However, changes at KBS seem necessary. The phenomenon of the poor getting richer and the poor getting richer in viewership ratings is too great to survive with long-running programs alone. Some people are even saying that KBS is filtering out the variety shows they produce because they believe they are 'nothing'. Long-running entertainment shows are stable but stagnant, and new shows are trying to take on challenges, but they are showing a bitter taste. With even ‘No Money, No Art’ recording a 0% rating, KBS’ concerns are deepening.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr