Baek Jong-won, who cursed a lot, said, "I was scolded a lot."

In tvN's new entertainment show 'Business Genius Baeksajang', Baek Jong-won, who has been on a variety of restaurant programs as a 'tiger mentor', also becomes a newbie on his first day of selling overseas food. While Baek Jong-won's ups and downs and start-up overseas are garnering great anticipation, we have pointed out some interesting viewing points that you will regret not missing out on ahead of the first broadcast on April 2nd.

‘Business Genius Baeksajang’ is the so-called ‘Baek Jong-won’s World Rice Business Challenge’ in which Baek Jong-won, a restaurant management expert, starts a business and runs it in a wasteland of Korean cuisine. This project was a success thanks to the planned provocation of producer Lee Woo-hyung, who said, “It looks like it will be difficult,” and Baek Jong-won’s fallacy, “You can do it just by setting up a tent on the floor.” Lee Jang-woo and BamBam are hired as employees in 'Surviving as a Rice Vendor in Africa', and in 'Surviving as a Rice Vendor in Italy', Lee Jang-woo, John Park, and Kwon Yuri are hired as employees and serve as Baek Jong-won's reliable helpers.

#One. Special lecture on entrepreneurship ‘one hit’! Baek Jong-won, a business genius, explains A to Z of starting an overseas business.
The unique point of ‘Business Genius Baeksajang’ is that Baek Jong-won, a business genius, appears in his main job. Baek Jong-won, who has successfully run several franchises and is considered one of the best restaurant management experts in Korea, is attracting attention, stimulating curiosity and curiosity as to whether he will be able to succeed in the rice business overseas. Among them, at the production presentation held in Mapo-gu, Seoul on the 19th, Lee Jang-woo, John Park, Kwon Yuri, and BamBam, who had tried to run a rice business together as employees, said in unison, "I learned a lot" from him, further heightening expectations. I was able to see and learn from Baek Jong-won's know-how accumulated from A to Z of starting a business, including how to select menus, pricing methods, factors that determine store structure, and how to attract and serve customers.

In particular, Kwon Yuri said that Baek Jong-won was able to preserve the taste of Korean food despite the lack of Korean food ingredients overseas, and that he was a “true genius,” confirming Baek Jong-won’s true character. Moreover, based on this experience, the employees dreamed of starting a business in Naples, Italy. The first point to watch is Baek Jong-won's 'Ilta' special lecture on overseas entrepreneurship, which is 100% applicable to reality and stimulates the desire to start an overseas business.

#2. The standard of ‘heading to the ground’! Baek Jong-won's struggle as an experienced rookie in extreme conditions and unexpected situations
However, this is Baek Jong-won’s first time starting a business overseas. Producer Lee Woo-hyung said, “Rather than going into an existing location and doing business as planned, we focused on how to open it. Baek Jong-won, who was a tiger business mentor, jumped into self-employment himself, and you can see the first day of it. “It will be fun to watch with the mindset of ‘let’s see how good you are,’” he said, pointing out interesting points to watch. In fact, in the episode of Morocco, Africa, the starting point of 'Business Genius White Beach', he showed Baek Jong-won an empty store with only a floor and a tent, and even set extreme conditions of 3 million won in capital and 72 hours of preparation time. It truly showed the standard of “heading to the ground.” Moreover, an unexpected situation occurred that almost forced them to stop filming and withdraw from the location. Baek Jong-won also said, “It was really difficult. “I swore a lot,” he said, expressing his honest feelings. It is expected to be fun to watch the reversal of the struggles of Baek Jong-won, an experienced rookie.

#3. The work of genius employees! What is the chemistry with Lee Jang-woo, John Park, Kwon Yuri, BamBam, and Baek Sa-jang?
The final point to watch is the performance of the genius staff consisting of Lee Jang-woo, John Park, Kwon Yuri, and BamBam. In particular, the chemistry with boss Baek Jong-won is expected to be a fun and special viewing point. First, Lee Jang-woo, the 'Little Business Genius', plays the role of a dependable right-hand man, learning a variety of cooking techniques and business skills that could easily be called 'Baek Jong-won's copy.' Accordingly, Baek Jong-won also became a relationship of trust and trust to the extent that he called him “Chairman.” On the other hand, BamBam was selected as the employee who was most upset with his boss. Although he showed off the aspect of a 'sales genius' with his natural friendliness, he was a pure and bright soul who "sees everything in the world as beautiful" and was the one who made the most trouble for the boss by being the most extortionate person in the area. In addition, Baek Jong-won and Lee Jang-woo revealed that when they were scolded, they avoided the crisis by pretending not to understand Korean, raising expectations for the fun of the three people's chemistry.

On the other hand, John Park and Kwon Yuri, who are new to the Italian team, play the role of reliable helpers, but they also become the protagonists of the dispute that caused the labor-management conflict and are expected to "put the blame on" the boss. John Park shows off his 'linguistic genius' to the fullest and helps with everything from looking at the market to serving customers, but it is said that he sometimes intimidates the boss who has difficulty speaking. ‘Personnel Genius’ Kwon Yuri said at the production presentation, “I was scolded. I cooked on YouTube, but I had never run a business before, so I got scolded a lot by my teacher (Baek Jong-won). He said, "I learned life," but through previously released videos, he was seen checking Baek Jong-won's clothes and closely managing him, and even going on strike against the boss who demanded unreasonable work, giving us an idea of the aspect of a powerful manager.

Another teaser video released by ‘Business Genius Baeksajang’ stimulates interest. This is a video that adapts 'Business Genius Baeksajang' into a tycoon game, a business simulation genre. It is a video of Baek Jong-won, who is in Morocco, Africa, running a business using Korean food cheats such as soup, bulgogi burger, and ssambap, and you have to guess which food will be sold first. Host an event to double the fun.

‘Business Genius White Sand Beach’ will be aired for the first time on the 2nd of next month at 7:40 PM.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr