TV
Baek Jong-won, shocked, saying “I might have to stop” after just one hour of business
tvN's entertainment show 'Business Genius Baeksajang' is 'Baek Jong-won's challenge to the world of rice business' in which Baek Jong-won, a restaurant management expert, takes on the challenge of starting a business and operating it in a wasteland of Korean food. The first broadcast on the 2nd showed the process of Baek Jong-won preparing to open a store in Morocco, Africa, after receiving an extreme mission to prepare within 72 hours with a capital of 3 million won and compete with about 150 local street stalls.
Baek Jong-won was a ‘business genius’ himself. The start-up know-how of Baek Jong-won, a ‘professional’ businessman who has successfully run various franchises for decades, shined overseas. The first thing he did was to look around the surrounding commercial districts and analyze the local market. He looked closely at stores with a lot of customers to find out what menus they sell and the prices of the menu items that customers usually buy, and found out the per-customer price, which is the total purchase amount per customer. . Then, we compared the prices of local ingredients to select the menu and prices.
In order to attract customers who are unfamiliar with Korean food, a 'show' sales strategy was established by placing the kitchen in the front and showing people cooking, thereby attracting attention. His strategy and predictions were correct. On the long-awaited first day of business, when a spectacular performance of grilling and frying bulgogi on a large iron plate began, people flocked to watch. Customers began to come in one or two at a time, and the store quickly became full. It was a moment when I foresaw the success of my first overseas startup challenge.
However, in episode 2, which airs today (9th), it is expected that there will be a twist in the business being stopped just one hour after it started. In the released preview video, customers flocked to the store and business was in full swing, when suddenly all the lights went out. “There is a problem. BamBam’s worry that “I might have to stop” became a reality. Business came to a halt while many of the ingredients that had been prepared so hard were still left. The disappointment was even greater because I had predicted a ‘big hit’ on the first day of business. In addition, the production team blurted out, saying, “If it is a problem with the system, we will solve it,” giving an impression that the situation is more serious and difficult than expected. Finally, Baek Jong-won sighs and asks, “Can we do business tomorrow?” At the same time, curiosity about what kind of problem is facing them and the reason for it is growing, and at the same time, expectations are growing about how to overcome it.
The production team said, “Oh Baek Jong-won faces difficulties that even the production team could not have anticipated. There are so many variables that can arise when starting a business overseas. “At such times, I hope you will focus on how a business genius can accept and overcome the situation.”
Episode 2 of ‘Business Genius White Sand Beach’ will be broadcast at 7:40 pm on the 9th.
Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr
