JMG Launches 'Sunny Place' with Mega Influencer Xiajiwoo as First Exclusive Talent

Entertainment company JMG (Double X Entertainment) has announced the establishment of a new subsidiary, 'Sunny Place', specializing in influencer management.

According to JMG on the 17th, Sunny Place has signed its first exclusive influencer, Xiajiwoo (real name Park Jiwoo), who boasts approximately 27 million followers on TikTok.

Xiajiwoo first gained recognition during her time as an idol trainee on JTBC's 'Mix Nine'. She has since skyrocketed to fame on TikTok with her unique dance content and fashion & beauty videos. In addition to TikTok, she also has millions of followers on Instagram and YouTube.

Sunny Place aims to establish itself as a comprehensive platform offering exclusive influencer management, content creation and distribution support, brand collaborations, global commerce expansion, and the discovery and nurturing of next-generation creators.

As part of Sunny Place, Xiajiwoo will continue her activities as an influencer, while JMG (Double X Entertainment) plans to leverage her global IP through its subsidiary structure. This will create an integrated synergy strategy that connects music, broadcasting, and commerce ventures.

A representative from JMG (Double X Entertainment) stated, “Xiajiwoo has already proven her influence worldwide as a mega influencer. Through Sunny Place, we aim to actively expand Xiajiwoo's IP and other influencer assets in the global market, establishing a new growth model distinct from traditional artist management.”

Ryu Yeji, Ten Asia Reporter ryuperstar@tenasia.co.kr