LE SSERAFIM Gears Up for 'PUREFLOW' pt.1 Release with Exciting Promotions

K-pop group LE SSERAFIM is set to release their second studio album, 'PUREFLOW' pt.1, and has announced a series of exciting promotions leading up to the launch.

On the 6th, LE SSERAFIM members Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae shared the title track and promotional timetable for their upcoming album on their official social media and the global fan platform Weverse.

The title track, 'BOOMPALA', is a newly coined term created by the group for this comeback, much like the album name 'PUREFLOW', which is an anagram of 'POWERFUL'.

According to the promotional timetable, various content will be unveiled until the album's release on the 22nd. On the 8th, a video titled 'Just BOOMPALA' will give fans a glimpse of the track's vibe. Following this, on the 11th, 'BOOMPALA Pavilion', meaning 'exhibition space', will be revealed. From the 12th to the 14th, 'BIRCH SCAR', 'YUSU LILY', and 'PEONY ROOM' will be released sequentially, adding an element of mystery as their meanings remain undisclosed.

On the 18th, a preview hinting at the title track will be released, followed by a 'highlight medley' on the 19th, showcasing the album's overall feel. Finally, music video teasers for the title track will be released on the 20th and 21st.

Ahead of the official album release, LE SSERAFIM dropped the lead single 'CELEBRATION' on the 24th of last month, with Kim Chaewon and Huh Yunjin credited as contributors. The track recently entered Billboard's latest charts (dated May 9th), ranking 170th on the 'Global (Excl. U.S.)' chart and 2nd on the 'World Digital Song Sales' chart.

LE SSERAFIM's second studio album, 'PUREFLOW' pt.1, will be officially released on the 22nd at 1 PM.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr