Kim Min-jong's Film 'Florence' Gains Global Acclaim with Over 100 Million Views

Actor Kim Min-jong, who recently stepped down from his director position at SM Entertainment after 17 years, is making waves with his film 'Florence' (directed by Lee Chang-yeol) as it continues to achieve global success. Following its triumph at the Hollywood Film Festival with three awards and surpassing 100 million views on Reels, major Chinese media outlets like ELLE, Tencent, and Sohu have dubbed Kim Min-jong as the 'King of 100 Million Views,' bringing him into the spotlight.

Chinese media have highlighted the enthusiastic response from local fans to Kim Min-jong's return to the big screen after 20 years with 'Florence,' focusing on his enduring popularity and influence. They emphasized the film's achievement of reaching 100 million views on Reels, praising Kim's global star power as confirmed through the content.

The widespread coverage by prominent international media demonstrates that Kim Min-jong, through 'Florence,' is proving his content power across Asia, emerging as a highly anticipated global release both domestically and internationally.

'Florence' is a film that explores the solitude and regrets of a middle-aged man, delving into what precious things were lost in the pursuit of life's goals, offering deep resonance. The film captivates with the beautiful scenery of Florence, Italy, and the metaphors and mise-en-scène crafted by director Lee Chang-yeol, enhancing its artistic quality.

In the Reels video, Kim Min-jong is seen walking the streets in a suit, exuding timeless charm and mature allure. His deepened gaze perfectly complements his performance, heightening anticipation among fans across Asia.

In 'Florence,' Kim Min-jong takes on the role of 'Choi Seok-in,' portraying the pain of middle age with intensity, earning praise from director Lee Chang-yeol. The film has already been recognized for its artistic merit, winning three awards (Best Picture, Best Screenplay, Best Director) at the 'Global Stage Hollywood Film Festival.'

'Florence' is set to release in South Korea on the 26th of next month.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr