ENTERTAINMENT
G-Dragon Becomes the New Face of Hana Financial Group, Sparking Excitement with Innovative Marketing

Hana Financial Group stated, "G-Dragon, an icon of the times who bridges generations, aligns with our vision of 'Finance for All Connected as One.' His trendy and creative character is expected to create explosive synergy with Hana Financial Group."
Galaxy Corporation, G-Dragon's agency, added, "We are thrilled to partner with Hana Financial Group, known for its innovative marketing beyond the financial sector. We anticipate exploring unprecedented advertising and marketing strategies."
Earlier, G-Dragon piqued curiosity by posting a nail art image on his personal social media at 11:11 AM on January 11, emphasizing the concept of 'one.' Simultaneously, Hana Bank's social media also featured an image reminiscent of G-Dragon, marking the start of their collaboration with a bold marketing move. This partnership is expected to bring fresh and exciting advertising campaigns.
Meanwhile, G-Dragon released the digital single 'POWER' in October after a 7-year hiatus, followed by 'HOME SWEET HOME' with BIGBANG members Taeyang and Daesung in November, creating a global sensation.
'HOME SWEET HOME' quickly topped major Korean music charts like Melon and Genie, maintaining the number one spot for six consecutive weeks and securing the top position on the December monthly chart. As of the 12th, it continues to dominate real-time and daily charts, solidifying G-Dragon's status as a music powerhouse.
Additionally, G-Dragon's performances at the '2024 MAMA AWARDS' and '2024 SBS Gayo Daejeon' have garnered attention. Despite limited music show appearances, he continues to achieve first place on SBS 'Inkigayo,' reinforcing his status as the irreplaceable K-POP KING.