Hong Jin-young hits the jackpot as a beauty CEO

Hong Jin-young, who is active as a singer and beauty brand CEO, announced the launch of a new product through the '2024 Cosmo Beauty Expo' held at COEX in Samseong-dong, Gangnam-gu, Seoul from May 29th to 31st.

The beauty brand 'Chic Blanco', launched last year, sold out on its first broadcast on Lotte Home Shopping, and its popularity has increased in the Japanese and Southeast Asian markets. It is expanding its popularity not only in Korea but also in the global market with new products.

On the 29th, the first day of the opening, at the Chic Blanco booth, singer Jo Ah-seo hosted the event, and magician Lee Hoon and the celebrity Taekwondo demonstration team K Tigers performed on stage, capturing the attention of visitors.

Using plum, the raw material of the new product lineup, the concept of clean skin regeneration was emphasized through magic that changes into clean water. Following the pigeon magic using a cosmetic case, spraying serum mist on a traditional mask creates an image of skin change that changes color three times. Magic also attracted attention.

Recalling the growing status of K-Beauty in the global market, applause continued from visitors and buyers who watched the performance of K Tigers, a celebrity Taekwondo demonstration team that collaborated with Taekwondo, our traditional martial art.

In addition to planning and developing newly launched new products, Hong Jin-young showed an active role in strengthening product capabilities and promoting the brand as CEO, including directly planning events such as the beauty magic shown on the day and the K Tigers' Taekwondo demonstration.

Hong Jin-young said, “I am very happy to introduce the plum whitening line using plum, a somewhat unfamiliar raw material for beauty products,” and added, “Chic Blanco creates healthy cosmetics using natural ingredients and vegan formulas for the skin’s natural health and beauty. have been working hard for “We hope that many people will experience the product in person and give honest evaluations.”

During this Cosmo Beauty Expo, in addition to announcing new products, Chic Blanco also introduced the existing Magic Violet line, gave away puffs when visiting the booth, and organized several events, attracting the attention of visitors.

Hong Jin-young plans to have a busy schedule until the 31st by personally demonstrating products at the booth and consulting with buyers from all over the world.

Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr