'10th anniversary happiness with ARMY' BTS Jimin, June idol personal brand reputation '1st place'

Jimin, a member of the group BTS, took first place in idol personal brand reputation in June.

According to the Korea Corporate Reputation Research Institute on the 22nd, Jimin ranked first in idol personal brand reputation in June. The Korea Corporate Reputation Research Institute extracted 64,428,614 pieces of 1,590 idol personal brand big data from the 22nd of last month to this day for the analysis of idol personal brand reputation big data, and analyzed consumer participation index, media index, communication index, The brand reputation index was analyzed by measuring the community index.

The BTS Jimin brand, which ranked first in the idol individual brand reputation, was analyzed as a brand reputation index of 5,590,865, with a participation index of 269,143, a media index of 4,910,145, a communication index of 2,633,663 and a community index of 2,196,914.

Director Koo Chang-hwan said, "BTS' Jimin brand ranked first in the idol individual brand reputation rankings in June. In the link analysis, 'record', 'happy', and 'reveal' were high for the Jimin brand, and in keyword analysis, '10th anniversary', 'Face', and 'ARMY' were analyzed highly. In the positive/negative ratio analysis, the big data positive ratio recorded 93.57%."

Reporter Kang Min-kyung, Ten Asia kkk39@tenasia.co.kr