디지털 콘텐츠 제작사 머스트크리에이티브, 한·태 잇는 신개념 기업 오디션 선보여
NCT 텐(TEN), 기업 업무 체험 및 재능 미션 수행… 태국 MZ세대 겨냥
NCT 텐(TEN), 기업 업무 체험 및 재능 미션 수행… 태국 MZ세대 겨냥
'SOLD OUT' is a global content project connecting Korea and Thailand, designed as a YouTube original variety show targeting international audiences. Unlike traditional corporate visit shows, it introduces a 'blind corporate audition' format.
TEN, a Thai native and member of NCT and WayV, who has garnered love from fans worldwide, plays a central role in this program. Without prior knowledge of the companies, he selects which company to visit based on their vision and appeal.
TEN will then spend a day experiencing real work at the selected company and undertake missions utilizing his artistic talents. This aims to create a collaborative story between the artist and the company. Watching TEN transform from a stage artist to a 'corporate employee' offers a fresh perspective.
'SOLD OUT' aspires to be more than just corporate promotion, blending the artist's creative talents with the company's brand story to form a new type of digital variety content.
The program will unveil with a one-minute preview on the 21st, followed by a 'Episode 0 Teaser' on the 28th. Regular episodes will be released every Saturday at 2 PM Thai time (4 PM Korean time) on the official YouTube channel.
Must Creative, the production company, stated, “This new form of digital variety content combines the charm of global artist TEN with diverse corporate stories. We plan to continue presenting original content IPs that resonate with global audiences.”
Meanwhile, Must Creative is a digital content production company focused on creating original content across various platforms, expanding its content business through collaborations with global creators and companies.
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