Supermodel-turned-broadcaster Lee So-ra becomes the owner of a supermarket.
The new web entertainment show 'Supermarket Sora' is a talk show-style program in which Lee So-ra, a former supermodel, becomes the owner of a supermarket and invites acquaintances to share conversations about their past and present.
'Supermarket Sora' is a subsidiary of 'Merry Go Round Company', a new content agency led by PD Kim Ji-wook and Lim Woo-sik from CJ ENM, and 'The SMC Group', a new media comprehensive content company, and is a subsidiary of 'Pressure Interview', 'Flower Garden Ward', and 'Boss'. This is the first work of 'Mary & Sigma', a joint channel with Studio Sigma, which presents popular web entertainment content such as 'This is Crazy'.
In particular, on this day (the 29th), a teaser video was released through YouTube's Mary & Sigma channel, showing Lee So-ra and first guest Shin Dong-yeop having a conversation in the background of a supermarket decorated with unique emotions. In the teaser video for episode 1 of 'Supermarket Sora', Lee So-ra and Shin Dong-yeop had a pleasant conversation despite meeting again after 23 years, raising expectations about what kind of story will be revealed through the broadcast.
Merry Go Round general manager Wonwoo Won, who was in charge of production, said, "It started with a tense atmosphere where you could hear the breathing of all the staff from the moment Lee So-ra and Shin Dong-yeop sat down together, but as time went by, the two started talking about many things they had not been able to say for the past 23 years, and for a long time. “We had a conversation in a comfortable atmosphere, like meeting friends. Please look forward to the first episode of ‘Supermarket Sora’,” he said about the atmosphere at the scene.
Kim Yong-tae, CEO of THE SMC Group, said, “The SMC Group, which believes that the world can be changed through content, and Merry Go Round Company, which believes that content can change people’s lives, have come together with one mind and will to release content for the first time, so after much preparation, “We are introducing ‘Supermarket Sora.’ As we have been leading the new media content market based on our unrivaled content planning capabilities, please look forward to the future steps of retail commerce media that can become a future business model for the advertising industry by combining this,” he said.
Producer Kim Ji-wook, CEO of Merry Go Round, said, "'Supermarket Sora' is a program that was created after more than a year of in-depth conversation with Lee So-ra from the preparation stage. As it is a talk entertainment show, the program focuses on guests, but Lee So-ra's unique “Honesty and sincerity toward guests will be the greatest strength in leading this program,” he said, expressing his infinite trust in Lee So-ra.
‘Supermarket Sora’ will release its first episode at 6 PM on December 6.
Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr