tvN's 'Business Genius Baeksajang' (directed by Lee Woo-hyung) is the story of Baek Jong-won, Korea's best restaurant management expert, who takes on the challenges of starting a business and operating a restaurant in a wasteland of Korean cuisine. In the ‘Surviving as a rice seller in Africa’ episode, the story of starting a Korean street food business in a small store was presented. Baek Jong-won showed the A to Z of starting an overseas business by personally analyzing the market and deciding on everything from menu selection to marketing strategy.
And in episode 4, which airs today (23rd), the start-up period begins in a new city, Naples, Italy, following the last business in Morocco, Africa. However, looking at the released preview video, it appears that starting a business here will not be smooth sailing either. This is because Baek Jong-won was caught struggling as it was not easy to find a place for a store to find ingredients for Korean food. In addition, he challenged the Naples locals with Korean-style pizza, but received harsh reviews, raising curiosity and curiosity about the story. The 'Surviving as a rice vendor in Italy' episode also raises expectations as to how Baek Jong-won can overcome such harsh evaluations and succeed in starting a business by creating a menu that will captivate the strict tastes of the Neapolitan people.
The production crew said, “In today’s (23rd) broadcast, Baek Jong-won, who went to Naples, Italy, announces a new start. Here, we start with selecting a location for the store. “This is the first Korean restaurant in the history of Naples, and I hope you will keep an eye on how the business genius will compete with powerful and competitive competitors, and how he will survive in the fierce competition.”
Episode 4 of tvN's 'Business Genius White Sands', which begins with the Naples, Italy episode, will be broadcast at 7:40 PM on Sunday the 23rd.
Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr