≪Tae Yuna's Misfortune≫
Today, notable entertainment
Jimin of BTS→Taeyang of Big Bang, 1% audience rating 'unmoving' despite the strong lineup
Today, notable entertainment
Jimin of BTS→Taeyang of Big Bang, 1% audience rating 'unmoving' despite the strong lineup
≪Tae Yuna's Misfortune≫
'Age of content overflow'. For readers who are worried about what to watch, reporter Taeyu or TenAsia will serve as a 'entertainment guide'. It adds fun to watching the program by digging into not only hot issues in the entertainment industry, but also points to watch, main characters, and behind-the-scenes stories.
It shows its potential to serve even Jimin of BTS, Taeyang of Big Bang, and even stars who are difficult to recruit in entertainment, but there is no momentum for a rebound in viewership ratings. There is a 'claim' that is emerging around OTT, but the reality is that long-term results cannot be achieved with only 1% grades. Although they have withstood the rumors of abolition that came before their eyes, the homework still remains in KBS2's 'The Tale of Hong Kim Dong'.
'Hong Kim Coin' was born with the logic that 'the old concept is fresh', and the format in which fate changes with coins is an old concept variety. With Hong Jin-kyung and Kim Sook at the center, Jo Se-ho, Joo Woo-jae, and Jang Woo-young appear as fixed members. Since its first broadcast on July 21st of last year, 'Hong Kim Dongjeon' has consistently shown ratings in the 1-2% range. Even 2% of that can be counted on one hand. Most of the guest appearances showed a slight increase in the number.
In particular, 'Hong Kim Dong-jeon' has used the members' personal connections from the beginning to recruit guests with a more colorful lineup compared to the program's popularity. Popular idol members such as Sandara Park, Jeongyeon and Jihyo of Twice, Xiumin of EXO, Miyeon of (G)I-DLE, and Minnie, as well as Park Jin-young of JYP, who is the CEO and producer of Jang Woo-young's agency, made appearances to raise the topic.
However, despite the hard work, the viewership ratings were steadfast. It started with entertainment on Thursday and moved to the Sunday evening time slot after 8 episodes, but struggled against strong competition from SBS entertainment 'My Little Old Boy' to tvN dramas 'Shloop', 'Warrior', and 'One Big Scandal', and again in February last year. It returned to entertainment on Thursday, but fell back to the 1% level within a week.
And the trump card is Jimin of BTS and Taeyang of Big Bang. Jimin chose 'Hong Kim Dong Jeon' as his first solo variety show, and Taeyang also joined KBS' first variety show after his comeback with 'Hong Kim Dong Jeon'.
Jimin said, "I don't watch variety shows, but these days I only watch this program", and Taeyang also expressed his special affection, saying, "I enjoyed 'Hong Kim Dong-jeon' from the first episode." In addition, both Jimin and Taeyang boasted of their special friendship with Jo Se-ho.
However, no matter how good the guest is, it is useless if the program itself is not competitive. The episode with Jimin had a 2.1% rating, but the episode with Taeyang on the 18th had a rating of 1.1%, the lowest rating since November of last year.
It was only natural that rumors of abolishment would circulate in the ongoing stagnation. Last month, the rumor that 'Hong Kim Dong Jeon' was canceled out of nowhere was because of the low viewer ratings in the 1-2% range. Fortunately, this was just a rumor, but it made me realize the precarious position of 'Hong Kim Dong-jeon'.
Due to the sluggish viewer ratings, 'Hong Kim Dong-jeon' is only offering OTT topics. As of the 16th, the Wave KBS non-drama category has been in first place for 7 consecutive weeks. The production team explained that there was a bar that ranked 4th in the content entertainment category to attract new paid subscriptions to the wave. It is said that 'memes' are circulating through the online community and riding word of mouth, but it is considered a league only for the MZ generation.
'Hong Kim Dong-jeon' is significant in that it is a program that attracts young viewers to KBS. The public relations power is so strong that even big guests knock on the door. However, the reality is that the viewership rating of 0% is just around the corner. It's time to come up with something that can satisfy a wider target audience.
Reporter Tae Yuna, Ten Asia youyou@tenasia.co.kr