Baek Jong-won Overcomes Makgeolli Bread Failure on 'Baek's Business Trip 3'

On the October 10th episode of tvN's variety show 'Baek's Business Trip 3', Baek Jong-won, along with Lee Jang-woo, John Park, Yuri, and Yoon Si-yoon, continued running their Korean-style barbecue restaurant 'Hanpanjip' in Lyon, France.

Baek Jong-won ambitiously introduced 'Makgeolli Bread' as a dessert menu, but it turned into a misfortune. Despite multiple practice attempts, he failed to make the Makgeolli bread successfully.

Baek identified 'over-fermentation' as the cause of failure, stating, "The daytime temperature was about 10 degrees higher, leading to over-fermentation. I was confident after practicing with the same ingredients for several days," expressing his disappointment.

In a quick fix, the staff offered free coffee and complimentary chili pancakes. Baek emphasized, "We need to keep the customers engaged." However, the restaurant was quiet on the weekend evening, as most people came out to drink, while 'Hanpanjip' was more of a dining place.

On the fourth day, the sales were 1,775 euros (approximately $1,880) for lunch, but dropped by 30% to 1,097 euros (approximately $1,160) for dinner, totaling 2,872 euros (approximately $3,040).

Baek proposed a new menu featuring Kimchi Stew with Rolled Omelette. Special guests appeared during dinner time, including business moguls from Mercier Street, who operate six stores with an annual revenue of 14.5 billion won, and are graduates of one of France's top three culinary schools. They enjoyed the taste of Korea.

Rising from failure, Baek showed his dedication to increasing sales by offering takeout, raising expectations for record-breaking sales.

Meanwhile, the next preview announced the return of 'Baking King' Yoon Si-yoon, who introduced 'Krungji', a pressed croissant. However, locals gave a harsh critique, saying, "It ruined the original taste of the croissant," sparking curiosity.

Kim Eun-jung, TenAsia Reporter eun@tenasia.co.kr