K-Pop Star Jang Yoon-jeong Takes the Helm as New Host of Popular YouTube Show 'Nego King'

Jang Yoon-jeong, a renowned singer and wife of broadcaster Do Kyung-wan, has been announced as the new host of the hit YouTube show 'Nego King'.

'Nego King' is a beloved national web entertainment show on YouTube, known for its unique concept of gathering consumer opinions and directly negotiating with company representatives. The show has gained immense popularity, featuring prominent hosts like Hwang Kwang-hee, Jang Young-ran, DinDin, Sleepy, Hong Hyun-hee, and Kim Won-hoon, and has surpassed 430 million cumulative views. Each episode has consistently generated buzz and record-breaking sales, solidifying its unparalleled influence.

Jang Yoon-jeong, the newly appointed host for this season, is expected to bring her signature charm, seasoned wit, and charisma to the show, promising unprecedented negotiations. This season aims to expand its target audience across all generations, with Jang attempting negotiations of a grand scale that could captivate fans both domestically and internationally, spreading the values of communication and enjoyment.

A representative from A&E Korea stated, "Jang Yoon-jeong is a unique artist with recognition and appeal across all generations. Her approachable yet charismatic 'Chairwoman Jang' persona is expected to elevate 'Nego King' to new heights."

The new season of 'Nego King' featuring Jang Yoon-jeong will premiere on the Dalla Studio YouTube channel at the end of March.

Reported by Kim Se-ah, TenAsia haesmik@tenasia.co.kr