Korean Web Show 'PungHyangGo 2' Captivates Audiences with Spontaneous Adventures and Record-Breaking Views

The spin-off content 'PungHyangGo 2' from the web variety show 'PingGaeGo' has concluded successfully amidst overwhelming popularity.

'PungHyangGo 2' features an impromptu travel journey of Yoo Jae-suk, Lee Sung-min, Ji Suk-jin, and Yang Se-chan under the concept of 'No Reservations, No Apps, No Plans.' The show captures their real and unpredictable adventures across Vienna, Austria, and Budapest, Hungary, delivering both laughter and relatability.

Despite its long-form content with an average runtime of about 110 minutes, 'PungHyangGo 2' has surpassed 35.6 million cumulative views as of the 24th, proving its high popularity. The chemistry among the four hosts, which gradually developed over time, has also received a warm response from viewers.

This season marked its first broadcast on ENA, achieving impressive ratings. Since the start of their journey, 'PungHyangGo 2' consistently exceeded a 1% viewership rating among the 2049 target demographic and maintained an average nationwide household rating of 2% (according to Nielsen Korea). This represents a threefold increase compared to the average ratings for the same time slot before its airing, demonstrating how the show's popularity translated into viewership.

The official merchandise of 'PungHyangGo 2,' released through Mapleshops, is also enjoying significant popularity. There has been a surge in purchase requests from overseas countries, including the United States and Japan. The official merchandise, such as hoodies, caps, cloud merchant doll keyrings, and cloud merchant luggage tags, sold out within a day of release. Due to the high demand, additional pre-orders for hoodies and caps are currently underway.

Tae Yuna, Ten Asia Reporter youyou@tenasia.co.kr