POW Concludes Successful Promotions for Third Album 'Being Tender' on SBS 'Inkigayo'

POW, a boy group under Grid Entertainment, has wrapped up their promotions for their third album with a final performance on SBS's 'Inkigayo'. Grid Entertainment is known as a comprehensive entertainment company founded by a creative collective with experience leading artist businesses at major companies like YG Entertainment and SM Entertainment.

On October 13, POW delivered their final stage performance of the title track 'Being Tender' from their third album on SBS 'Inkigayo'. The group showcased their stable vocals, dazzling performance, and excellent fan service, marking a high point in their promotional activities.

Released on September 27, POW's third album 'Being Tender' has been well-received, with the group actively promoting on various music shows and stages. The album, which embodies a mature and deepened POW sound, was produced by members Yochi and Jungbin and is based on European youth culture. It has steadily gained attention since its release.

From their comeback week, POW appeared on major music shows such as KBS2's 'Music Bank', MBC's 'Show! Music Core', and SBS's 'Inkigayo', strengthening their connection with fans. Their performance of 'Being Tender' was particularly well-received for its refreshing energy and sweet live vocals, and they were nominated for first place on SBS funE's 'The Show', showcasing their rising popularity.

POW also gained attention on global charts, entering the iTunes charts in seven countries, including Australia, Thailand, and Malaysia. Their track 'Being Tender' also made it onto Shazam's 'Korea HOT 200', reflecting the global fanbase's enthusiasm. This momentum is expected to continue with an Asia tour planned for later this year.

Through their agency, Grid Entertainment, POW expressed gratitude to their fans, stating, "Throughout the year, we've worked hard to communicate with our fans through music and content that reflects our unique color, including web dramas and OST production, culminating in our third album comeback. We sincerely thank our fans for their unwavering love and support." They added, "We will continue to engage with our fans through various activities and bring more music and content in the future."

Reported by Sojung Lee, TenAsia forusojung@tenasia.co.kr