Lee Jong-suk's 'Seocho-dong' Sets Record Ratings with Captivating Performance

Actor Lee Jong-suk has made a triumphant return with the drama 'Seocho-dong'. His precise diction and relatable everyday charm have captivated audiences, driving the fastest ratings increase among tvN dramas this year.

'Seocho-dong' premiered with a metropolitan household rating of 4.8% and a nationwide average of 4.6%, marking the highest debut ratings for a tvN weekend drama this year. The second episode continued the trend with a nationwide average of 5.1%, peaking at 5.9%, and a metropolitan average of 5.1%, peaking at 6%, setting a new record for tvN weekend dramas.

Earlier this year, tvN faced challenges with 'Ask the Stars', which ended with a 2.6% rating despite a 50 billion won production budget, followed by 'Potato Research Institute' and 'Divorce Insurance', both struggling with ratings in the 1% range.

However, the network bounced back with hits like 'Someday Wise Resident Life' and 'Unknown Seoul', and now 'Seocho-dong' has surpassed the 5% mark in just two episodes, signaling a successful streak. Notably, 'Seocho-dong' is experiencing a faster ratings climb than its predecessors, heightening expectations.

Lee Jong-suk, as the lead, brings a familiar yet endearing presence as a seasoned professional. His portrayal of Joo-hyung, who starts his day by changing into comfortable shoes and taking vitamins, resonates with viewers, reflecting the daily life of many. Despite the routine, Joo-hyung's dedication to his work showcases his realistic and human side, drawing audiences into his 'today'.

Lee's prowess shines in the courtroom, where his sharp analytical skills and logical reasoning solve cases. Joo-hyung's preference for facts over emotions is bolstered by Lee's flawless diction and steady voice, adding persuasive power to his direct and logical speech.

The subtle excitement of everyday life also captivates viewers. The introduction of Hee-ji, played by Moon Ga-young, stirs Joo-hyung's rational demeanor, portraying the nuanced flow of emotions. The stark contrast between Joo-hyung's logic and Hee-ji's emotions creates an intriguing chemistry, heightening anticipation for their relationship. The romantic tension, as Joo-hyung's gaze recalls past memories, evokes strong emotional waves, earning Lee Jong-suk praise as a must-watch actor.

'Seocho-dong' airs every Saturday and Sunday at 9:20 PM.

By You-Na Tae, TenAsia Reporter youyou@tenasia.co.kr