TV
Kim Soo-hyun and Kim Ji-won's 'Queen of Tears', foreign media also spotlights the craze
According to CJ ENM on the 3rd, 'Queen of Tears' ranked first in the global TOP 10 series (non-English) category ranking (March 25-31) announced by Netflix, proving its global syndrome. The cumulative viewing time recorded since its release on March 9th is 93.8 million hours.
'Queen of Tears' tells the dizzying crisis and miraculous restart of love between Hong Hae-in (played by Kim Ji-won), the third generation of the Queen's Group conglomerate and the queen of department stores, and Baek Hyun-woo (played by Kim Soo-hyun), the son of Yongduri's head and a supermarket prince, married for three years. Contained drama. It is airing on tvN, TVING, and Netflix.
According to Flix Patrol, a global OTT content ranking service, since its first broadcast, 'Queen of Tears' has been released as a TV series in both English and non-English languages, including the United States, Canada, Japan, Australia, India, Greece, Turkey, Saudi Arabia, Brazil, Mexico, and Argentina. It was ranked in the top 10 in a cumulative 68 countries around the world.
Major overseas media outlets are also competing to shed light on the global craze for ‘Queen of Tears’. TIME, a leading American media outlet, published an article titled “‘Queen of Tears’, a fresh and worth-watching K-romance that breaks old conventions” on the 29th of last month. The article said, "'Queen of Tears' is a drama that twists what we usually expect from K-drama and takes a fresh approach. What K-drama does better than anything else is mixing genres to create something fresh. 'Queen of Tears' ' is doing this by combining familiar and novel elements,' he said, analyzing the factors behind its global popularity.
Previously, Forbes in the U.S. also said, “Many K-dramas end with ‘And We Lived Happily Ever After,’ but ‘Queen of Tears’ begins at that point.” They added, “Not only does it have a solid cast, but it also boasts a talented writer and two box office dramas. One review said, “It’s a work that highlights the director’s spirit.” In addition, The Straits Times, one of the most influential newspapers in Southeast Asia and Singapore's largest daily newspaper, also mentioned the characteristics of 'Queen of Tears' as "a dynamic narrative, lead actor chemistry, and attractive casting," and "invested time and attention to it." “It’s worth doing,” he said.
The viewer ratings for the 8th episode of 'Queen of Tears', which aired on March 31, recorded an average of 17.9% and a peak of 20.2% for households in the metropolitan area, and an average of 16.1% and a peak of 18.2% for households nationwide. Not only did it break its own highest viewer ratings for four consecutive weeks in both the metropolitan area and nationwide, it also ranked first in its time slot on all channels, including terrestrial broadcasters. In addition, 'Queen of Tears' maintained first place for four consecutive weeks in the topicality of TV-OTT integrated dramas for the fourth week of March announced by FUNdex, the official platform of Good Data Corporation, a K-content competitiveness research agency. It turns out that there is.
Kang Min-kyung, Ten Asia Reporter kkk39@tenasia.co.kr
