Lee Se-young and Bae In-hyuk's happy ending is popular in Asia

MBC's Friday-Saturday drama 'Valent Woman Park's Contract Marriage', which ended its run, garnered enthusiastic responses throughout Asia and achieved great success.

According to Asia's largest pan-regional OTT platform Viu (View) on the 10th, the weekly chart for the first week of January 2024 (January 1 ~ 1), when the final episode of 'The Story of Park's Marriage Contract' (English title: The Story of Park's Marriage Contract) was aired On the 7th of February, it ranked first in Hong Kong and Indonesia, second in Singapore, Malaysia, and the Philippines, and third in Thailand.

In particular, in Hong Kong and Indonesia, it ranked first weekly for three consecutive weeks from the third week of December to the first week of January, proving the interest and popularity of local viewers. This is the result of synergy with the popularity of the lead actors and the high quality of the story and the high quality of the film, despite the genre's uniqueness of including some K-historical dramas.

Based on the web novel of the same name, 'Veolent Woman Park's Contract Marriage' is about the contract between Park Yeon-woo (played by Lee Se-yeong), a 19th-century Confucian girl with a desire to overcome death and arrived in Korea in 2023, and Kang Tae-ha (played by Bae In-hyuk), the emotionless kingpin. It depicts a marriage story. It was also loved in Korea, recording the highest viewership rating of 9.6% while it was aired.

Meanwhile, Viu is a Hong Kong PCCW pan-regional OTT platform that presents popular Korean content such as the dramas 'Chaebol Family's Youngest Son' and 'Model Taxi 2' to 16 overseas countries including Asia, the Middle East, and Africa. Currently, we are servicing the Korean drama ‘Lovely Dog Again’ and the entertainment show ‘Transit Love 3’.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr