Lee Bo-young, chosen by Son Na-eun, is ready for a miracle

Lee Bo-young is ready to create a miracle with 30 billion won in advertising.

In the 8th episode of JTBC's Saturday-Sunday drama 'Agency', which aired on the 29th, Go Ah-in (played by Lee Bo-young) was shown speeding up preparations for Woowon Group's corporate PR advertising competition PT.

On this day's broadcast, the date of the competitive PT was approaching, but Go Ah-in's TF team was still confused. This is because it was difficult to find a concept that would not be opposed by public opinion while penetrating the advertiser's intention to grant bail to Chairman Woo Won (played by Jeong Won-jung).

The person who provided the clue to the solution was CD Cho Eun-jeong (played by Jeon Hye-jin), a quirky copywriter on our team. Jo Eun-jeong, who had been working overtime for several days, squeezing out ideas that were or were not, thoughtlessly scribbled, "I am living in a prison called an agency without committing a crime. It is unfair. It is unfair." Seeing this stimulated Goain's idea of the message he was looking for. Go Ain's strategy was to "create public opinion by making people sympathize with the injustice."

Once the direction was established, Goain proceeded with the work without hesitation. The copy had just one line: “The law is not perfect.” Make it look like the message of a public institution, not a private company, and increase the level of attention so that it catches the eye of people in their daily lives. Instructions were also given to find a way to spread the word on social media and create as much buzz as possible.

As expected from Goa-in's TF team selected for his skills, the team members quickly understood what Goa-in wanted and began preparing PT with brilliant ideas. Goain's strategy did not end here. CD Bae Won-hee (played by Jeong Woon-seon) was ordered to write a long and tedious plan. Since it was a plan of a style he usually disliked, it aroused curiosity as to why he gave such instructions.

In addition, through Deputy Director Park (played by Han Jun-woo), Go Ah-in found out the contact information of the former prosecutor and head of the legal team at the headquarters (played by Kim Min-sang). Because I had the information to get from him to perfect the message I wanted. Although it was not easy to meet the head of the legal team who was struggling to find a way to grant Chairman Woowon bail, there was no way he would give up in advance as an orphan. He directly entered the headquarters conference room and asked for a private meeting, saying, “I will turn the crisis into an opportunity.” The legal team leader, who sensed an unusual atmosphere from him, willingly extended a helping hand. It was with the expectation that “since he is a smart and reckless type, he will cause a big accident.”

In this way, the identity of the target of the letter written by Go Ah-in, “the person interested in Yeouido,” was also revealed. He was the chief judge in charge of the trial of Chairman Woowon. It was a strategy to create an environment in which it would be easy for the chief judge to withdraw the detention and investigation policy and grant bail by creating public opinion that “the law is not perfect.” Attention is being paid to whether Go Ah-in, the industry's No. 1 real trickster, can create a miracle with an advertisement with a budget of 30 billion.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr