Baek Jong-won, what will happen to his reputation as a ‘business genius’? He ranks last in sales.
Baek Jong-won, what will happen to his reputation as a ‘business genius’? He ranks last in sales.
Baek Jong-won experienced the humiliation of being ranked 'last place' in Naples, Italy.

In the tvN entertainment show 'Business Genius Baeksang' that aired on the 7th, Baek Jong-won was shown taking special measures to regain his reputation.

Previously, Baek Jong-won recorded low sales on the first day of business, selling only 7 servings. Accordingly, Baek Jong-won began to analyze the cause of the failure. John Park mentioned that a customer had previously complained that the restaurant did not have beer and wine, and said, "I wanted to promote Korean traditional liquor, so I put only traditional liquor on the menu, but this is Europe. If you think about business, you sell basic liquor (wine) and traditional liquor is." “I think it would be better to encourage people to drink it because it's delicious,” he said, suggesting supplementing alcohol. He also suggested splitting the number of part-time workers into lunch and dinner, saying there were too many workers compared to the number of hours worked.

Along with setting up the tent, Baek Jong-won expressed his determination, saying, "The most important thing is to show. We have to make people come in after seeing what they are eating." Dabang Coffee, a Korean-style coffee, has also been strengthened with a new beverage.

After finishing business on the first day, the members who went to the supermarket bought boxes of Italy's most popular beer and also stocked up on red and white wine. Baek Jong-won said, "Today's sales were 122 euros, but I spent more than 600 euros on groceries. Times like these are the worst feelings. Sales are 100,000 won, but I have to buy groceries worth 600,000 won. But if I run a restaurant, I can't buy it."
Baek Jong-won, what will happen to his reputation as a ‘business genius’? He ranks last in sales.
Baek Jong-won, what will happen to his reputation as a ‘business genius’? He ranks last in sales.
The next day, the production team showed the reality of Baek Jong-won's business in numbers. To competitors such as Compared Italian restaurants, Japanese restaurants, and Panini restaurants in the same commercial area as Baek Jong-won's Baekban restaurant, it was last in sales.

Baek Jong-won reacted angrily, saying, "No, I'm going to be stressed from the morning," and was distraught, saying, "It doesn't matter about the square footage or the restaurant's sales. It hurts my pride. " At the same time, he complained to the production team, saying, "Why are you doing such a mean thing by comparing sales with other stores? How angry people are when they wake up in the morning."

The employees began preparing for business on the second day. Yuri, who tasted the seasoned beef stew, said, “It's absolutely delicious. “It's the taste I was looking for,” he exclaimed.

After the store opened, there were no customers for a while, but customers began to stream in. The staff was busy with the influx of customers, and customers who ordered a set meal of pork began wrapping ssam and eating it, following the video inside the store. The meat began to vary from hot to non-spicy to soy sauce depending on the guests' tastes, and Baek Jong-won remained calm even in a potentially embarrassing situation.

For dessert, Korean-style coffee was served. The customer who ate the coffee said, “It's delicious. “It's like ginseng coffee,” he said, satisfied.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr