Song Joong-ki, Lee Jun-ho, and Lim Yoon-a saved, but JTBC's entertainment still can't work

≪Tae Yuna's Misfortune≫
'Age of content overflow'. For readers who are worried about what to watch, reporter Taeyu or TenAsia will serve as a 'entertainment guide'. It adds fun to watching the program by digging into not only hot issues in the entertainment industry, but also points to watch, main characters, and behind-the-scenes stories.

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JTBC laughs at dramas and cries at variety shows. In dramas, starting with 'The youngest son of a conglomerate family', he succeeded in winning 5 consecutive hits in weekend dramas and escaped the swamp of sluggishness, but there is hardly any sign of a rebound in entertainment. It seems that entertainment also needs a 'breakthrough' from choosing popular works rather than artistic ones.

'The youngest son of a conglomerate house' starring Song Joong-ki was a sign of success for JTBC, which was sluggish. Starting with this work, the weekend dramas 'Agency', 'Sacred Divorce', and 'Chaebol Cha Jeong-suk' all aired this year were successful, and 'King the Land', which is currently on air, also broke the viewership rating of 12% in 6 episodes, raising the audience rating and topicality. took over all

Even before, the JTBC drama department was dark. Even with top stars such as Jeon Do-yeon, Ko Hyeon-jung, and Lee Young-ae, it failed to become a box office success, and it did not gain popular popularity because it only organized works with dark tone and high artistic quality.

The decision I made after contemplation was popularity. Park Joon-seo, director of SLL production, also said at a recent press conference that there were many internal opinions about doing a popular drama. I tried to select works, but the elements that can give the public enjoyment became more important. In particular, in Saturday and Sunday dramas, I tried to select dramas that can show strong popularity."

He continued, "The JTBC drama has good quality, but it has a dark and depressing image. The JTBC drama produced by SLL planned the work in a way that puts more weight on the popular part." explained why he was able to do it.

The problem is entertainment. Recently, each of the newly broadcasted entertainment shows has been recording disastrous results. Narae Park, Kyeong-gyu Lee, and Yul Kang become the owners of a delivery food restaurant and compete in sales. 'Smiling President' made a difference in sales competition, but both episodes 1 and 2 recorded viewership ratings of 1%. Na-rae Park expressed his sincerity enough to confess that he had circular hair loss and Oking even recurred hemorrhoids, but even the fun of food entertainment that had become boring was missing.

'Cjandangpo', which was first broadcast last month, also invited the main characters of 'Doctor Cha Jeong-sook' as guests, but it is not getting out of the 1% range. It is said that the concept is to share honest life stories with stars who have entrusted their precious items to a pawnshop, but there was no difference from existing talk shows. Even though Tak Jae-hoon, Hong Jin-kyung, and Yoon Jong-shin, who had excellent sense and progress, were recruited, Tiki-Taka could not survive.

The situation of 'R U Next?' is more disastrous. Le Seraphim and New Jeans' survival show 'RU Next', which selects members to debut as a Hive Next girl group, recorded a viewership rating of 0.7% in its first episode. Due to the nature of an idol survival program, popularity should be judged by topicality rather than viewership ratings, but even in topicality, it failed to beat Mnet's 'Queendom Puzzle'. You can watch it on Netflix and Wave over OTT, but it didn't even rank in the rankings.

JTBC's variety shows are always making a small difference to outdated material that seems to have been seen somewhere. At least, the most popular ones on JTBC are 'Strongest Baseball' and 'Unity to Kick', which have secured a solid fan base and are stable in both ratings and topicality. Just as JTBC dramas chose popularity instead of cinematography, it is time for entertainment to plan a program with a strong color unique to JTBC, not popularity. There is no chance of winning just by clumsily following popular entertainment material.

Reporter Tae Yuna, Ten Asia youyou@tenasia.co.kr