BLACKPINK Returns with Mini Album 'DEADLINE': A New Era of Music and Global Impact

BLACKPINK is set to make a grand return with their third mini-album 'DEADLINE'. This marks their first full group release in 3 years and 5 months, capturing the attention of music fans worldwide.

The album, aptly titled 'DEADLINE', encapsulates 'BLACKPINK's greatest, irreversible moments' and 'the brightest present of BLACKPINK at their peak'. With five tracks that traverse various styles and genres, the album showcases their limitless musical evolution and sets the direction for the group's future endeavors.

Empowering Message of Courage and Unity in Title Track 'GO'

BLACKPINK unleashes their signature positive and confident energy with 'GO', the album's second track and title song. The track features a powerful sound composition and an addictive melody, delivering a message of courage and unity with the bold group chant "Blackpink’ll make ya".

The album also includes the pre-released hardstyle EDM track 'JUMP', the retro hip-hop beat with sophisticated brass sounds 'Me and my', the uplifting anthem 'Champion' with its hopeful melody and lyrics, and the emotionally resonant 'Fxxxboy', showcasing their delicate and emotive vocals.

Global Media Focus on BLACKPINK's New Musical World

Following their successful solo ventures, BLACKPINK reunites as a full group, drawing significant attention to their new musical world. The 'GO' music video teaser features the members embarking on a journey across stormy seas, fiery lands, and into space.

Prominent music outlets like Billboard, Rolling Stone, and NME have been closely covering the 'DEADLINE' promotions, building anticipation. Billboard highlighted the album's "sensual" and "irresistible" concept, noting BLACKPINK's preparation for a "giant leap for BLINKs" after their initial steps.

Proving World-Class Status Once Again

BLACKPINK has consistently set new records with their immense global influence. Their last full group album, 'BORN PINK', topped both the US Billboard 200 and the UK Official Albums Chart, achieved double million-seller status (2.14 million copies as of September 2022, according to Circle Chart), and attracted 1.8 million attendees on a single tour, setting numerous firsts for K-pop girl groups.

Even before its release, 'DEADLINE' is showing promising signs. Since the start of its promotion on the 15th, the album has seen a rapid rise, attracting an average of 10,000 new subscribers daily and becoming the first artist globally to reach 100 million YouTube subscribers. This underscores BLACKPINK's expanding global influence and the anticipation from music fans worldwide.

YG Entertainment stated, "Despite the hectic schedule of a large-scale world tour, we have dedicated a long time to enhance the album's quality. We are confident that it encapsulates the musical prowess and synergy of the four members as a team. We ask for your support as they leave another meaningful mark on the global music scene."

BLACKPINK's mini-album 'DEADLINE' will be released today at 2 PM.

Kim Ji-won, TenAsia Reporter one@tenasia.co.kr