Billboard officially launches Billboard Korea... CEO: “An important milestone for our brand”

Billboard, the global No. 1 chart and American music entertainment media brand under Penske Media Corporation, a leading global media group, is officially launching in Korea.

On the 15th, Billboard announced, "Billboard Korea will be officially launched in Korea in June, starting with the publication of the first issue 'Billboard K Vol.1'."

Prior to the publication of this first issue, 'Billboard Korea' will begin a large-scale launch promotion starting with the opening of its official website and digital platform in April and May.

Through the publication of 'Billboard K', it is expected to not only promote K-POP to global fans around the world, but also quickly convey information about American entertainment to Korea and serve as a bridge for the development of the global music industry.

Yuna Kim, publisher of 'Billboard Korea', said, "Now that the status of K-artists and K-POP has increased worldwide, 'Billboard Korea' is focusing on K-pop and K-culture such as K-fashion, K-beauty, and K-food. “I want to play the role of an ambassador who promotes ,” he said, expressing his ambition.

“We are very excited to announce our expansion into Korea,” Billboard CEO Mike Van said in an official statement. “Billboard has long celebrated the many contributions Korean music has made across our platforms. This expansion is “This is an important milestone for our brand and underscores our commitment to amplifying the voices and talent that shape the vibrant Korean music scene.”
Based on its credible global brand power, 'Billboard Korea' plans to develop marketing collaboration and business in various fields such as high-quality content production, charts, and performances with leading domestic entertainment companies, platform companies, and brand companies.

Meanwhile, through this launch, 'Billboard Korea' joins the list of international editions of Billboard International publications, including Billboard Japan, Billboard Arabia, Billboard Spain, and Billboard Brazil.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr