Blackpink's 'Boombayah' choreography video exceeds 300 million views
Blackpink's 'Boombayah' choreography video exceeds 300 million views
BLACKPINK's 'Boombayah' choreography video exceeded 300 million views.

According to YG Entertainment on the 12th, Blackpink's 'Boombayah' choreography video exceeded 300 million views on YouTube at 10:40 PM the previous day. This is a record about 7 years and 2 months since it was released on YouTube.

'Boombayah' is one of the double title songs of Blackpink's debut single album 'SQUARE ONE', released in August 2016. The refrain, which combines strong drum beats and unique synth sounds, is addictive and is gaining undiminished popularity among music fans around the world.

The streak of hundreds of millions of views, not only for music videos but also choreography videos, is Blackpink's exclusive patent. In fact, out of a total of 43 Blackpink videos posted on YouTube with over 300 million views, this is the 6th choreography video with more than 300 million views, showing the keen interest of global fans towards these performances.

Blackpink's official YouTube channel is also growing day by day. The cumulative number of views of these videos is 33.5 billion, breaking records for the first, highest, and most every minute and second, and the number of subscribers to the official YouTube channel has risen sharply to 91.7 million thanks to the popularity of the release of Jenny's special single 'You & Me' on the 6th. I passed it.

Meanwhile, BLACKPINK recently successfully completed ‘BLACKPINK WORLD TOUR [BORN PINK]’, the largest world tour for a K-pop girl group, mobilizing over 1.8 million people. Including the Coachella Festival in the US (250,000 people on both days combined) and Hyde Park in the UK (65,000 people), where he was the first Asian artist to headline, he was able to interact with a whopping 2.115 million audiences.

Ryu Yae-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr