Ive releases music video teaser for 'Either Way' with a dreamy atmosphere
Ive releases music video teaser for 'Either Way' with a dreamy atmosphere
Ive released the music video teaser video for ‘Either Way’.

On the 22nd, the agency Starship Entertainment posted a music video teaser video for the title song 'Either Way' from Ive's first mini album 'I'VE MINE' on its official YouTube channel.

In the analog black-and-white emotional ‘Ethe Way’ video, the images of each member looking at the camera with vague eyes are combined with a dreamy melody. The sight of Jang Won-young trying blonde hair for the first time since her debut, along with the sight of Ahn Yu-jin shedding tears in the teaser video, raised curiosity about the complete music video.

The new song 'Etheway' is a song that creates a lyrical atmosphere starting with a dreamy synth. Singer-songwriter Sunwoo Jung-ah-pyo's lyrics and the members' emotional vocals are combined with the direction of Korea's best CF director Yoo Kwang-goong, who boasts unrivaled visual beauty and unique sensuous directing, and is expected to present a more complete music video.

Ive's new album 'Ive Mine', which announced triple title song activities, is an album that shows an image of unpredictable and infinite expansion while maintaining the unique color that Ive has shown so far. Through the triple title songs ‘Baddie’, ‘Off The Record’, and ‘Ethe Way’, the group plans to reveal various aspects of ‘me’ from various perspectives.

Meanwhile, Ive will pre-release 'Ethe Way' on the 25th and 'Off the Record' on October 6th ahead of his domestic comeback on the 13th of next month. Then, the first world tour 'IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE' was held at Jamsil Indoor Gymnasium in Seoul for two days from October 7th to 8th, and the first world tour was held on the 13th with the release of the title song 'Baddy'. The first mini album 'I've Mine' is released.

Reporter Ha-neul Lee, Ten Asia greenworld@tenasia.co.kr translated by google