Children's Day theater big match D-DAY 'Guardians of the Galaxy 3' 'Crayon Crayon' 'Super Mario'

《Kang Min-kyung’s Insert》
Like an insert scene that magnifies important points in a movie, TenAsia reporter Kang Min-kyung focuses on issues in the film industry. Let’s take a closer look at the front and back of the hot topic from a three-dimensional perspective.

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May 5th Children's Day. A big match between Marvel heroes and animation will be held in the theater. An exciting battle between 'Guardians of the Galaxy: Volume 3', 'Super Mario Bros.', and 'Crayon Shin-chan: Animal Summoning Ninja Belly Guard' unfolds.

Children's Day is a legal holiday established to improve the status of children. From this day on, a three-day holiday including weekends begins. Although it is a rainy Children's Day, many audiences are expected to head to the theater.

A big match will be held at the theater on Children's Day this year as well. A big match refers to an exciting and noteworthy match or competition. The main characters of this Children's Day big match are Marvel's teams 'Guardians', 'Super Mario', and 'Crayon Shin-chan the Movie'. Typically, theatrical animations are released targeting Children's Day to meet children's audiences. Marvel also released 'Gao Gal 3' in time for Children's Day, following 'Doctor Strange: Multiverse of Chaos' last year.

This big match is a battle between 'Guardians of the Galaxy: Volume 3 (hereinafter referred to as Gao Gal 3)', 'Super Mario Bros.', and 'Crayon Shin-chan the Movie: Animal Summoning Ninja Belly Guard (hereinafter referred to as Crayon Shin-chan the Movie)'. ‘Gaogael 3’ is aimed at adults, ‘Super Mario Bros.’ is aimed at adults and children, and ‘Crayon Shin-chan the Movie’ is aimed at children.

In 'Gaogael 3', Peter Quill (Chris Pratt), who was grieving over the loss of Gamora (Zoe Saldana), joins forces with the Guardians team once again to protect the galaxy and his colleagues in crisis. It's a story about going on a mission that could be their last if they don't succeed. This is the final work of Team Guardians, which has been running for 10 years.

'Super Mario Bros' is a super adventure animation in which Mario, an ordinary plumber in New York, levels up to become Super Mario to save his younger brother Luigi, who has been kidnapped by Koopa, a villain from another world. It is a film adaptation of the 'Super Mario' series of video games released by Japanese game company Nintendo in 1985, and is a US-Japan joint theatrical animation film jointly produced by Illumination Entertainment and Nintendo. 'Crayon Shin-chan the Movie' tells the story of Crayon Shin-chan, who overnight becomes known as Jingu, the heir to the ninja family due to the secret of his birth, and defends the navel of the Earth, the center of the world.

Chris Pratt, who starred in 'Gaogao 3', who visited Korea before its release, said, "I thought I could do this forever, but it seems like nothing lasts forever. It's bittersweet that it's over. I have many emotions, but gratitude comes first," and said, "It's a shame to say goodbye." I revealed my heart. Director James Gunn, who was in charge of directing, said, "It was fun to make. This is a movie I dedicate to you, so I hope you will see it in theaters." As a result, 'Gaogael 3' surpassed 'Super Mario Bros.' from the first day of its release and ranked first in the box office.

'Gaogael 3' attracted 163,336 people on the first day of its release. ‘Super Mario Bros.’, which was behind ‘Gaogael 3’, mobilized 27,851 people. ‘Gaogael 3’ was released on May 3, and ‘Super Mario Bros.’ was released on April 26. Additionally, ‘Crayon Shin-chan the Movie’ was released on May 4th and joined the competition.

The reservation rate is gradually rising ahead of the big match at the theater. As of 8 a.m. on the 5th, 'Gao Gal 3' ranked first in real-time reservation rate. ‘Gao Gal 3’ is recording a reservation rate of 36.9% (376,616 advance audiences). ‘Super Mario Bros.’ followed with 29.3% (298,415 people) and ‘Crayon Shin-chan the Movie’ with 9.3% (94,858 people).

Typically, many animations for children are shown at theaters on Children's Day. It's the same this year too. Although 'Gaogao 3' ranked first on the first day of release, it may be threatened by the Children's Day special. This is because there are many children who visit theaters on Children's Day. Accordingly, the analysis is that 'Super Mario Bros', which can be enjoyed by all generations, and 'Crayon Shin-chan the Movie' for children will be able to achieve results as good as 'Gao Galaxy 3'. In particular, the running times of 'Super Mario Bros.' and 'Crayon Shin-chan the Movie' are 100 minutes and 92 minutes, respectively, making them perfect for children who do not have a long attention span.

Attention is focused on which work will be the winner of this year's Children's Day Big Match. It remains to be seen whether it will be Marvel's 'Gao Gal 3', which has a large fan base, or whether it will be 'Crayon Crayon Shin-chan' aimed at days when family audiences flock, or whether it will be 'Super Mario Bros.' that will stimulate the innocence of children across all generations.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr