Actor Brand Reputation Rankings April 2026: Park Ji-hoon Tops the List

In the April 2026 analysis of actor brand reputation based on big data, Park Ji-hoon secured the top spot, followed by Byun Woo-seok and Yoo Hae-jin. Notably, the film 'The Man Living with the King,' starring Park Ji-hoon, has surpassed 16.6 million cumulative viewers. Byun Woo-seok boasts 14.65 million Instagram followers, showcasing his global popularity.

The Korea Corporate Reputation Research Institute analyzed 172,894,764 pieces of brand big data from March 22 to April 22, 2026, for 100 actors appearing in dramas, films, and OTT platforms. This was measured through consumer brand participation, media presence, communication, and community engagement, using a brand reputation algorithm. Compared to March's 222,633,892 pieces of actor brand big data, there was a 22.34% decrease.

The expansion of the OTT market has broadened the scope of actor activities, leading to a more comprehensive big data analysis of actors. This includes not only film and broadcast media but also web media, integrating both movie and drama actors.

The actor brand reputation analysis was conducted using participation, media, communication, and community indices. The brand reputation index is derived by extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm, categorizing it into participation value, communication value, media value, community value, and social value, with weighted indicators.

The brand big data analysis measures positive and negative evaluations of the brand, media sources and interest, consumer interest and communication volume, community spread of issues, and content response and popularity.

The top 30 actor brand reputation rankings for April 2026 are as follows: Park Ji-hoon, Byun Woo-seok, Yoo Hae-jin, Kim Hye-yoon, Joo Ji-hoon, Ha Ji-won, Ha Jung-woo, Park Jung-min, Woo Do-hwan, Yoo Ji-tae, Nana, Go Yoon-jung, Han Ji-min, Gong Seung-yeon, Lee Joon-hyuk, Cha Joo-young, Yoo Yeon-seok, Jung Woo, Kim Ji-young, Lee Som, Park Sung-woong, Moon Chae-won, Park Jin-young, Park Sung-hoon, Park Bo-young, Kim Nam-gil, Bae In-hyuk, IU, Lee Dong-hwi, Lee Seo-jin.

Park Ji-hoon, who ranked first, had a participation index of 2,463,115, media index of 2,407,156, communication index of 2,228,548, and community index of 2,490,637, resulting in a brand reputation index of 9,589,456. This marks a 58.20% decrease compared to March's brand reputation index of 22,943,371.

In second place, Byun Woo-seok's brand had a participation index of 2,087,584, media index of 1,572,837, communication index of 1,912,607, and community index of 1,124,540, resulting in a brand reputation index of 6,697,568.

In third place, Yoo Hae-jin's brand had a participation index of 650,669, media index of 1,571,652, communication index of 1,516,314, and community index of 1,224,388, resulting in a brand reputation index of 4,963,024. This marks a 59.41% decrease compared to March's brand reputation index of 12,227,054.

In fourth place, Kim Hye-yoon's brand had a participation index of 1,044,027, media index of 1,099,954, communication index of 1,519,761, and community index of 1,259,593, resulting in a brand reputation index of 4,923,335. This marks a 123.96% increase compared to March's brand reputation index of 2,198,307.

In fifth place, Joo Ji-hoon's brand had a participation index of 634,719, media index of 1,050,161, communication index of 1,292,083, and community index of 1,579,532, resulting in a brand reputation index of 4,556,495. This marks a 119.84% increase compared to March's brand reputation index of 2,072,627.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "In the April 2026 actor brand reputation analysis, Park Ji-hoon's brand ranked first. Analyzing the actor brand category, there was a 22.34% decrease compared to March's 222,633,892 pieces of actor brand big data. Detailed analysis shows a 24.54% decrease in brand consumption, 23.51% decrease in brand issues, 23.49% decrease in brand communication, and 18.36% decrease in brand spread."

He continued, "Following the 'Danjong Oppa Syndrome,' Park Ji-hoon's brand, showcasing various appearances, ranked first. Byun Woo-seok's brand, returning as a romantic comedy lead, ranked second, and Yoo Hae-jin's brand, beloved by the public as a 'ten million actor,' ranked third."

This actor brand reputation survey was conducted from March 22 to April 22, 2026, analyzing brand big data for actors including Park Ji-hoon, Byun Woo-seok, Yoo Hae-jin, Kim Hye-yoon, Joo Ji-hoon, Ha Ji-won, Ha Jung-woo, Park Jung-min, Woo Do-hwan, Yoo Ji-tae, Nana, Go Yoon-jung, Han Ji-min, Gong Seung-yeon, Lee Joon-hyuk, Cha Joo-young, Yoo Yeon-seok, Jung Woo, Kim Ji-young, Lee Som, Park Sung-woong, Moon Chae-won, Park Jin-young, Park Sung-hoon, Park Bo-young, Kim Nam-gil, Bae In-hyuk, IU, Lee Dong-hwi, Lee Seo-jin, Kim Min, Jeon Mi-do, Ji Soo, Lee Byung-hun, Byun Yo-han, Lee Jong-won, Gong Yoo, Lee Sang-yi, Koo Kyo-hwan, Seo In-guk, Choi Hyun-wook, Shin Se-kyung, Moon Sang-min, Lee Jong-suk, Park Shin-hye, Shin Hye-sun, Jung Ji-hoon, Yum Hye-ran, Song Ji-hyo, Kim Hye-soo, Jung Yi-chan, Jo In-sung, Lee Je-hoon, Choi Ji-soo, Lee Sung-kyung, Kim Jun-han, Lee Young-ae, Yoon Kyung-ho, Seo Kang-joon, Park Min-young, Hyun Bin, Noh Sang-hyun, Go Soo, Lee Joon-young, Baek Se-ra, Jo Jung-suk, Kim Tae-ri, Lee Ki-taek, Son Seok-gu, Chae Jong-hyeop, Im Soo-jung, Jung Hae-in, Moon Ga-young, Shim Eun-kyung, Son Ye-jin, Lee Kwang-soo, Park Seo-joon, Joo Se-bin, Song Joong-ki, Kim Min-joo, Lee Mi-sook, Jin Se-yeon, Kim Seung-soo, Ma Dong-seok, Choi Woo-shik, Kim Gyu-ri, Hong Kyung, Wi Ha-joon, Kim Moo-yeol, Jeon So-min, Lee Jung-jae, Gong Myung, Kang Dong-won, Lee Soo-kyung, Kim Da-mi, Choi Min-sik, Kim Woo-bin, Yoo Soo-bin, Cha Tae-hyun, Cha Seung-won.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr