K-Pop Star Hwasa Expands Influence with New Brand Endorsements and Music Success

K-pop sensation Hwasa is making waves in the advertising world with a series of new brand endorsements.

Following the release of her digital single 'So Cute,' Hwasa has been chosen as the face of three major brands.

First, CJ Wellcare's probiotic brand 'BioCore' has selected Hwasa as their model, citing her stage performance and healthy image as a perfect match for their brand. Similarly, chicken brand 'Mexicana' has appointed Hwasa as their exclusive model, highlighting her ability to blend tradition with a modern, stylish image.

Underwear brand 'Comfort Lab' is launching the 'I Love My Curve' campaign with Hwasa, noting that her confident attitude aligns with the brand's values. Beyond these endorsements, Hwasa is receiving collaboration offers from various industries, including fashion and luxury brands.

Hwasa continues to make strides in her music career as well. Following last year's release of 'Good Goodbye,' she has taken on the roles of lyricist and composer for 'So Cute.' The music video for her new song has surpassed 23.32 million views as of 8 AM on the 22nd.

Hwasa is also set to perform at the 'Rock in Rio' festival in Rio de Janeiro, Brazil, on September 11th.

Reported by Min-Kyung Lee, TenAsia 2min_ror@tenasia.co.kr