Cha Jung-won Becomes the New Muse for Maison Kitsuné's Baby Fox 2026 Spring/Summer Campaign

Cha Jung-won has been chosen as the muse for Maison Kitsuné's Baby Fox 2026 Spring/Summer campaign. Earlier in February, it was revealed that she has been in a long-term relationship with Ha Jung-woo for nine years.

Known as a 'wannabe style icon,' Cha Jung-won has once again proven her presence through her collaboration with Maison Kitsuné. The brand stated, "Cha Jung-won, who has become a unique icon with her minimal look and sophisticated styling, has already been showcasing the sensibility that Baby Fox aims for through her daily outfits." They emphasized her delicate femininity and quiet, gentle sensibility that naturally emerge within restrained silhouettes, expressing their anticipation for her role as the new muse.

The Baby Fox collection showcased by Cha Jung-won in this campaign presents a balance between restraint and wit through meticulously designed logo details. It aims for styling that can be repeated in daily life, highlighting confidence and charm the moment it is worn. The alignment of the brand's direction with Cha Jung-won's style has secured a natural persuasiveness for this Maison Kitsuné campaign.

Cha Jung-won made her debut in the 2012 film 'Horror Stories' and has since been active in various works such as the dramas 'Eccentric! Chef Moon,' 'Special Labor Inspector Jo,' 'Lawless Lawyer,' and 'She Was Pretty.' Notably, she solidified her unique style as an MC on FashionN's 'Follow Me,' consistently receiving love calls from the fashion and beauty industries, establishing herself as a wannabe icon.

Continuing her presence in various fields, Cha Jung-won will meet viewers in May with the new tvN variety show 'Kill It: Style Creator Showdown.' 'Kill It: Style Creator Showdown' is a survival program that discovers the next generation of fashion icons, where creators with individuality and influence compete. Cha Jung-won will join as a mentor, leading the program with her unique sense and know-how. Expectations are high for Cha Jung-won's journey as she expands her presence across acting, fashion, and entertainment.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr