ENTERTAINMENT
Actress-Turned-Entrepreneur Koo Hye-sun Achieves Sell-Out Success with Her Products
On October 10, Koo Hye-sun shared on her Instagram, "Like the movement of a film, I am still creating 'ROLL'," along with several photos. She later shared a purchase link through her story.
The sales page features a leather pen case, seemingly crafted by Koo Hye-sun herself, priced at 100,000 KRW. The description reads, "A leather pen case made by artist Koo Hye-sun, delivered with a pen. Limited edition, shipped via Korea Post."
The product is available in nine versions, with versions 2 (180,000 KRW), 4 (100,000 KRW), and 6 (150,000 KRW) already sold out.
In addition, Koo Hye-sun recently launched a hair roller, participating in every step from patent application to product planning, design, naming, and branding. The pricing, set at 13,000 KRW for one and 25,000 KRW for a set of two, sparked controversy among netizens over price inflation. In response, Koo Hye-sun stated, "We plan to offer discounts and events to ease the purchasing burden for consumers."
