Celebrities Turn Entrepreneurs: From Hobbies to Business Ventures

A growing number of celebrities are transforming their hobbies into successful business ventures, showcasing new talents and charms in the process.

Singer Bada is embarking on a new challenge by launching her own beauty brand in the first half of next year. Her appearance on Korea Kolmar's YouTube content 'I am Kolmar' last year sparked this new venture. Since then, Bada has been in constant communication with Korea Kolmar researchers and employees, leading her to formalize her brand creation. It is reported that Bada personally tested all samples and products during the research phase. Known as a 'cosmetic enthusiast,' Bada is overseeing the entire brand, from product planning to design, signaling her transformation from artist to entrepreneur.

Before Bada, several stars have announced the launch of their beauty brands. Jeon Somi, a former member of the group I.O.I, launched her makeup brand GLYF in April last year. She was involved in every step, from product development to package design and the establishment of the official website. Hong Jin-young is also busy as both a singer and the CEO of a cosmetics company.

LE SSERAFIM's Sakura has turned her knitting hobby into a business with the launch of 'Kkurochet,' an official merchandise brand that highlights her passion for knitting. From the brand name to pattern creation, sample production, and logo design, Sakura was actively involved, receiving a warm reception upon launch. Earlier this month, she released a holiday edition due to its popularity.

Singer Sung Si-kyung, known for his love of traditional liquor, launched the traditional liquor brand 'Kyung.' His makgeolli 'Kyung Takju,' released in February last year, sold out immediately. Singer Kim Jaejoong, also interested in traditional liquor, introduced his brand 'Apgujeong Makgeolli' in April. By September, the demand had increased so much that emergency production was necessary.

However, there are risks involved. Jeon Somi faced allegations of unauthorized use of the Red Cross logo, a notable incident. In November, GLYF faced controversy for using a product package design reminiscent of the Korean Red Cross logo. The brand stated it was an "unintentional mistake" and took measures such as deleting related images and recalling PR kits. Additionally, the brand faced criticism over product pricing, affecting its image. For celebrities, public trust and image are crucial, and mistakes related to their products can negatively impact their entertainment careers.

For celebrities, their name is their brand. While expanding their activities into areas they are passionate about opens up new possibilities, it also requires high standards and responsibility. The public is keenly watching to see if these celebrity entrepreneurs can successfully turn their passions into thriving businesses.

Reporter: Kim Ji-won, TenAsia one@tenasia.co.kr