ENTERTAINMENT
K-Pop Icon Lee Hyori Enjoys Seoul Nightlife and Makes a Triumphant Return to Advertising
The singer shared glimpses of her day-to-day life on her social media, including a self-painted artwork and moments with her husband, Lee Sang-soon, as they explored the vibrant city. Lee Hyori also posted selfies from inside a car, documented her visit to a bar in Pyeongchang-dong, and shared a photo of herself gazing down from a pedestrian bridge.
Her focus on art and her down-to-earth lifestyle have captured the attention of fans.
Meanwhile, on the recent episode of KBS Joy's '20th Century Hit Song,' the show highlighted the top 10 multi-talented artists, with Lee Hyori securing the 4th spot for her 2003 solo hit 'Hey Girl.' Host Kim Hee-chul remarked, "She could be a polygon with countless sides, not just a hexagon. Her visual appeal and styling were extraordinary. After her music show appearances, stores would be filled with Lee Hyori-inspired fashion."
Previously known as the 'CF Queen' and a 'Blue Chip' in advertising, Lee Hyori took a hiatus from commercial endorsements in 2012. However, she made headlines in 2023 by announcing her return to the advertising world after an 11-year break.
The show's hosts noted, "It's reported that Lee Hyori has earned approximately 4.2 billion won (around $3.5 million) in advertising revenue just five months after her comeback, highlighting her enduring influence."
Opinions are divided regarding her advertising earnings. While some criticize the high income she has generated in a short period, others argue that her brand power and market dynamics justify her success.
