ENTERTAINMENT
Jeong Ho-yeon, victims of unauthorized theft of her likeness

On the 16th, Saram Entertainment, Jeong Ho-yeon's agency, said through its official account, "We have received information about a recent case of unauthorized use of actress Jeong Ho-yeon's portrait. We ask you to be very careful not to be harmed by illegal advertisements that use the actress's likeness without permission. Fans. “We would like to express our deep gratitude for your active reporting and interest.”
Recently, there has been an increase in the number of cases of illegally using celebrities' portraits to run illegal advertisements. Last March, Song Eun-i, Hwang Hyeon-hee, and others formed the 'Group to Solve Celebrity Impersonation Online Crimes' (Yusamo) and issued a statement raising awareness of the seriousness of the crime and urging platforms and the government to make efforts to resolve it.
It is reported that about 120 celebrities expressed their intention to participate in the statement. Yoo Jae-seok, Kim Nam-gil, Kim Go-eun, Baek Ji-young, Kim Sook, Hong Jin-kyung, Jin Seon-gyu, Uhm Jeong-hwa, Haha, Kim Young-cheol, Kim Ho-young, Choi Kang-hee, and Shin Ae-ra participated. According to the National Police Agency, there were about 1,000 cases of impersonation fraud reported from September to December last year, and the damage amounted to about 120 billion won.
Ho-yeon Jeong rose to stardom through the 2021 Netflix series ‘Squid Game’. The next film is director Na Hong-jin's movie 'Hope'.Below is the full text of Jeong Ho-yeon's agency announcement:hello. This is human entertainment.
We are hereby informing you of a recent case of unauthorized use of actress Jeong Ho-yeon's portrait.
We ask you to be especially careful to avoid being harmed by illegal advertisements that use the actor's likeness without permission.
We would like to express our deep gratitude to our fans for their active reporting and interest.
thank you
Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr