BTS, as expected, world class... Search for BTS on Google, it’s full of purple balloons
BTS, as expected, world class... Search for BTS on Google, it’s full of purple balloons
As the group BTS celebrates its 11th debut anniversary, an event has become a hot topic where if you search for 'BTS' on the global search engine Google and click on the purple balloon, balloons will fill the screen.

On the 14th, articles with titles such as ‘Google calls BTS 11th Anniversary Event’ are being posted in online communities, including the online platform ‘
BTS, as expected, world class... Search for BTS on Google, it’s full of purple balloons
BTS, as expected, world class... Search for BTS on Google, it’s full of purple balloons
One member of the public said in a post, "If you search for BTS on Google and click on the purple balloon, balloons fill the screen. It's amazing. It's amazing that Google is even holding an event for the 11th anniversary."
BTS, as expected, world class... Search for BTS on Google, it’s full of purple balloons
BTS, as expected, world class... Search for BTS on Google, it’s full of purple balloons
In fact, if you search 'BTS' or 'BTS' on Google, a purple heart balloon with a microphone inside will appear to the left of the group name. When you press this button, purple balloons rise from below and fill the screen, and when you press the heart balloon with a microphone, the sound of each member saying 'I Purple You' is played. In addition, the members' handwritten phrases and hand drawings appear on the screen.

Purple is the symbolic color of BTS, and the word 'Purple' is used instead of saying that BTS members and fans love each other. Just as the last color of a seven-color rainbow is purple, it contains the meaning of trusting and loving each other until the end.

ARMY (official fandom name), who heard the news, responded by saying, “ARMY should also look at BTS,” “Apo Bangpo (ARMY Forever BTS Forever),” and “ARMY will always only look at BTS.”

BTS held '2024 FESTA' in Jamsil, Seoul on the 13th. Festa is a festival that BTS enjoys with fans every year to commemorate their debut date (June 13th). In particular, this year, Jin, the eldest member of BTS who enlisted first, was discharged and showed his love for fans by holding a hug party with them, drawing an explosive response. At the fan meeting that day, he said, "I thought there would be a lot of things I wanted to say when I met ARMY, and now that we're together, they give us shouts, which makes me feel a little more at ease. Since I receive energy directly from you like this, I think just looking at them is enough."

Lee Min-kyung, Ten Asia Reporter 2min_ror@tenasia.co.kr