New Jeans Minji beats Blackpink Jennie to take first place in brand reputation in January

As a result of big data analysis of girl group individual brand reputation in January 2023, 1st place was New Jeans Minzy, 2nd place was Blackpink Jennie, and 3rd place was New Jeans Hani.



The Korea Corporate Reputation Research Institute extracted 127,998,488 brand big data of 579 girl group individuals from December 15, 2022 to January 15, 2023 to analyze girl group individual brand reputation big data in January 2023 and analyzed the girl group individual brand. The brand reputation index was analyzed using the participation index, media index, communication index, and community index created based on consumer behavior analysis. Compared to 114,514,301 girl group personal brand big data last December, it increased by 11.78%.



The brand reputation index is an indicator created through brand big data analysis to find that consumers' online habits have a significant impact on brand consumption. Through analysis of the girl group's individual brand reputation, it is possible to measure positive and negative evaluations, media interest, and consumer interest and traffic for the girl group's individual brand. The analysis of the girl group's individual brand reputation also included a brand valuation analysis that measured brand influence.



As of January 2023, the 30th ranked girl group personal brand reputation is New Jeans Minzy, Blackpink Jennie, New Jeans Hani, Blackpink Jisoo, New Jeans Hae-rin, Girls' Generation Taeyeon, New Jeans Daniel, New Jeans Hyein, Red Velvet Joy , and TT Nayeon of Weiss, Mina of Twice, Arin of Oh My Girl, Chae-won Kim of Le Seraphim, Winter of Espa, Kazuha of Le Seraphim, Rosé of Blackpink, Yoona of Girls' Generation, Carina of Espa, I' ve Liz, Seulgi of Red Velvet, Hani of EXID, Irene of Red Velvet, Autumn of Ive, The analysis was in that order: Red Velvet's Wendy, Twice's Dahyun, Ive's An Yu-jin, Blackpink's Lisa, Oh My Girl's YooA, Girls ' Generation's Mi-yeon, and Le Seraphim's Heo Yun-jin.



New Jeans Minji's brand, which ranked first in the girl group's individual brand reputation, was analyzed as a brand reputation index of 4,899,310, with a participation index of 1,313,888, a media index of 738,423, a communication index of 800,894, and a community index of 2,046,105. Compared to last December's brand reputation index of 4,267,230, it rose 14.81%.



In second place, Blackpink's Jennie brand was analyzed with a brand reputation index of 4,416,607, with a participation index of 122,088, a media index of 145,878, a communication index of 1,179,940, and a community index of 2,968,700. Compared to last December's brand reputation index of 4,500,197, it fell 1.86%.



In third place, the New Jeans Hani brand was analyzed with a brand reputation index of 3,933,448, with a participation index of 1,083,367, a media index of 604,300, a communication index of 556,636, and a community index of 1,689,145. Compared to last December's brand reputation index of 3,033,318, it rose 29.67%.



In 4th place, the Blackpink Jisoo brand was analyzed with a brand reputation index of 3,908,118, with a participation index of 188,085, a media index of 193,579, a communication index of 1,184,575, and a community index of 2,341,879. Compared to last December's brand reputation index of 3,049,648, it rose 28.15%.



The 5th place, New Jeans Haerin brand, was analyzed with a brand reputation index of 3,451,834, with a participation index of 967,117, a media index of 601,137, a communication index of 524,806, and a community index of 1,358,774. Compared to last December's brand reputation index of 2,761,740, it rose 24.99%.



Koo Chang-hwan, director of the Korean Business Reputation Research Institute, said, "As a result of analyzing the brand big data of girl group individual brand reputation in January 2023, New Jeans Minzy brand ranked first. When analyzing the girl group individual brand category, the girl group individual brand big last December Compared to the data of 114,514,301, it increased by 11.78%. Looking at the detailed analysis, brand consumption decreased by 2.36%, brand issues decreased by 7.66%, brand communication increased by 14.85%, and brand diffusion increased by 20.16%.”



Next, "New Jeans Minji's brand, which ranked first in the girl group's personal brand reputation in January 2023, had 'innocent, pretty, bright' highly ranked in link analysis, and 'OMG, Ditto, Attention' ranked highly in keyword analysis. .Compared to last December's brand reputation index of 4,267,230, it rose 14.81%. Looking at the detailed analysis, brand consumption fell 12.92%, brand issues fell 21.99%, brand communication rose 46.52%, and brand diffusion rose 61.71%. In the positive /negative ratio analysis, “The positive rate was analyzed to be 89.90%,” the brand analysis said.



The top 100 brands in girl group personal brand reputation in January 2023 are New Jeans Minzy, Blackpink Jennie, New Jeans Hani, Blackpink Jisoo, New Jeans Hae-rin, Girls' Generation Taeyeon, New Jeans Daniel, New Jeans Hyein, Red Velvet Joy , and TT Nayeon of Weiss, Mina of Twice, Arin of Oh My Girl, Chae-won Kim of Le Seraphim, Winter of Espa, Kazuha of Le Seraphim, Rosé of Blackpink, Yoona of Girls' Generation, Carina of Espa, I' ve Liz, Seulgi of Red Velvet, Hani of EXID, Irene of Red Velvet, Autumn of Ive, Red Velvet Wendy, TWICE Dahyun, Ive An Yujin, Blackpink Lisa, Oh My Girl YooA, Girls' Generation Miyeon, Le Seraphim Heo Yunjin, Ive Ray, Ive Lee Seo, TWICE Jihyo, Girls' Generation Hyoyeon, Red Velvet Yeri, Girls' Generation Seohyun, Le Seraphim Hong Eun-chae, Ive Jang Won-young, MAMAMOO Solar, MAMAMOO Hwasa, Girls' Generation Sooyoung, TWICE Chaeyoung , Oh My Girl Mimi, Girls Day Hyeri, TWICE Jeongyeon, ITZY Yuna, Apink Jung Eun-ji, Girls' Generation Yuri, Girls Day Mina, MAMA Moo Moonbyul, Nmix's Seolyoon, Cosmic Girls' Bona, Girls' Generation's Yuqi, Girls' Day's Yura, Aespa's Giselle, Oh My Girl's Hyojung, Girls' Generation's Minnie, ITZY's Yeji, Le Seraphim Sakura, MAMAMOO's Wheein, Girls' Generation's Sunny, Apink's Oh Hayoung, A Pink Yoon Bomi, Nmix Haewon, Girls Day Sojin, Espa Ningning, ITZY Ryujin, Oh My Girl Seunghee, Apink Park Cho-rong, ITZY Lia, TWICE Sana, Oh My Girl Binnie, Fromis 9 Baek Ji-heon, Brave Girls Yujeong, Brave Girls Yuna, Cosmic Girls Luda, Fromis 9 Lee Sae-rom , Woowa Nana, Momoland Jooe, ITZY Chaeryeong, DIA Jung Chae-yeon, Fromis 9 Lee Chae-young, Cosmic Girls Da-young, Cosmic Girls Seol-ah, EXID Solji, Cosmic Girls Soobin, Nmix Ji-woo, Momoland Nancy, Girls' Generation's Tiffany, f(x)'s Victoria, Apink's Kim Nam-joo, Fromis 9's Noh Ji-seon, Cosmic Girls' Exi, Laboum's Solbin, Kepler's Kim Chae-hyun, Fromis' 9's Lee Na-kyung, EXID LE , Weki Meki's Choi Yoo-jung, Cosmic Girls' Cheng Xiao, and EXID's Hyerin in that order. done.

Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr