New Jeans Minji, the rise is amazing.

According to the analysis of idol personal brand reputation big data in January 2023, 1st place was Jimin of BTS, 2nd place was Minzy of New Jeans, and 3rd place was Jungkook of BTS.

BTS Jimin's brand, which ranked first in idol personal brand reputation, was analyzed as a brand reputation index of 4,607,152, with a participation index of 349,890, a media index of 559,923, a communication index of 2,308,628, and a community index of 1,388,711. Compared to the brand reputation index of 5,682,902 in February 2022, it fell by 18.93%.

In second place, New Jeans Minji brand was analyzed as having a brand reputation index of 3,978,087, with a participation index of 1,124,880, a media index of 1,062,550, a communication index of 901,946, and a community index of 888,711. New Jeans Minji brand was newly included in the analysis of idol personal brand reputation.

In third place, BTS's Jungkook brand was analyzed with a brand reputation index of 3,887,118, with a participation index of 169,669, a media index of 358,981, a communication index of 1,775,045, and a community index of 1,583,423. Compared to the brand reputation index of 3,513,602 in February 2022, it rose by 10.63%.

4th place was Astro's Cha Eun-woo brand, with a participation index of 1,052,504, media index of 508,813, communication index of 915,450, community index of 980,327, and a brand reputation index of 3,457,094. Compared to the brand reputation index of 2,723,517 in February 2022, it rose by 26.93%.

The New Jeans Hani brand ranked 5th, with a participation index of 799,188, a media index of 754,530, a communication index of 640,858, and a community index of 683,521, resulting in a brand reputation index of 2,878,097. The New Jeans Hani brand was newly included in the analysis of idol personal brand reputation.

Koo Chang-hwan, director of the Korea Business Research Institute, said, "BTS Jimin's brand ranked first in the idol personal brand reputation rankings in January 2023. When analyzing brand big data, it decreased by 8.93% compared to 76,337,069 brand big data in February 2022. . Looking at the detailed analysis, brand consumption decreased by 19.21%, brand issues decreased by 15.78%, brand communication decreased by 11.33%, and brand diffusion increased by 4.01%.”

Next, "BTS Jimin's brand, which ranked first in idol personal brand reputation in January 2023, had 'collaborate, participate, record' highly in link analysis, and 'vibe, Paris Fashion Week, Big Bang Taeyang' in keyword analysis. “It was analyzed highly. In the positive/negative ratio analysis, the big data positive rate was recorded at 90.76%,” the brand analysis said.

The top 30 rankings for idol personal brand reputation in January 2023 are BTS Jimin, New Jeans Minzy, BTS Jungkook, Astro Cha Eun-woo, New Jeans Hani, New Jeans Hae-rin, BTS V, BTS Jin, Blackpink Jennie, Blackpink Jisoo, Big Bang Taeyang, Wanna One Kang Daniel, New Jeans Hyein, Wanna One Park Ji-hoon, Wanna One Hwang Min-hyun, Big Bang G-Dragon, Girls' Generation Taeyeon, BTS Suga, BTS RM, BTS J-Hope, Girls' Generation Yoona, Red Velvet Joy , NCT's Mark, Girls' Generation's Seohyun, Oh My Girl's Arin, Le Seraphim's Kim Chae-won, Winner's Song Min-ho, Espa Carina, Le Seraphim Kazuha, and Espa Winter were analyzed in that order.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr