BTS ranks first in male group brand reputation

As a result of big data analysis of boy group brand reputation in October 2023, the order was BTS in 1st place, NCT in 2nd place, and Seventeen in 3rd place.

The Korea Corporate Reputation Research Institute analyzed the consumer behavior of 49,949,476 boy group brand big data measured from September 8, 2023 to October 8, 2023 to determine the participation index, media index, communication index, and community index for the boy group brand. was measured. Compared to 61,583,919 brand big data last September, it decreased by 18.89%.

The brand reputation index is an indicator created through brand big data analysis by finding that consumers' online habits have a significant impact on brand consumption. Boy group brand reputation analysis can measure positive and negative evaluations of boy groups, media interest, and consumer interest and traffic. Brand reputation recommendation data participated by consumers is also included as a weight.

The top 30 boy group brand reputation rankings in October 2023 are BTS, NCT, Seventeen, EXO, The Boyz, Shinee, Stray Kids, Super Junior, BTOB, Boy Next Door, Zero Base One, ONF, Enhyphen, Treasure, The analysis was in that order: Monsta

The BTS brand (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook), which ranked first in boy group brand reputation, was analyzed as having a brand reputation index of 5,938,734, with a participation index of 291,604, a media index of 1,305,646, a communication index of 2,102,705, and a community index of 2,238,778. Compared to last September's brand reputation index of 7,785,449, it fell 23.72%.

2nd place, NCT (Taeil, Johnny, Taeyong, Yuta, Kun, Doyoung, Ten, Jaehyun, Winwin, Jungwoo, Mark, Xiaojun, Hendry, Renjun, Jeno, Haechan, Jaemin, Yangyang, Chenle, Jisung) participating brands The index was 87,543, the media index was 1,036,280, the communication index was 1,596,767, and the community index was 1,833,336, resulting in a brand reputation index of 4,553,925. Compared to last September's brand reputation index of 4,041,162, it rose by 12.69%.

3rd place, SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino) was the brand with a participation index of 274,000, a media index of 950,008, a communication index of 798,983, and a community index of 1,586,950. The reputation index was analyzed as 3,609,941. Compared to last September's brand reputation index of 5,355,287, it fell 32.59%.

The 4th place EXO (Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai, Sehun) brand was analyzed with a brand reputation index of 2,508,554, with a participation index of 72,939, a media index of 737,813, a communication index of 576,278, and a community index of 1,121,524. Compared to last September's brand reputation index of 3,578,789, it fell 29.90%.

5th place, The Boyz (New, Joo Haknyeon, Jacob, Hyeonjae, Sangyeon, Q, Sunwoo, Eric, Kevin, Juyeon, Younghoon) brand had a participation index of 83,981, a media index of 653,620, a communication index of 248,572, a community index of 1,174,173, and a brand reputation index of 2,160,346. analyzed. Compared to last September's brand reputation index of 3,224,010, it fell by 32.99%.

Koo Chang-hwan, director of the Korea Business Research Institute, said, "As a result of big data analysis of boy group brand reputation in October 2023, BTS brand (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked first. Boy group brand The category decreased by 18.89% compared to the 61,583,919 boy group brand big data last September. Looking at the detailed analysis, brand consumption decreased by 23.08%, brand issues decreased by 26.48%, brand communication decreased by 17.20%, and brand diffusion decreased by 12.37%.” Reputation analysis.

He continued, "The BTS brand, which ranked first in the big data analysis of boy group brand reputation in October 2023, was highly analyzed for 'record, renew contract, collaborate' in link analysis. In keyword analysis, 'Jimin, Jungkook, Army' were analyzed highly. It was analyzed as high. In the positive/negative ratio analysis, the positive ratio was analyzed as 90.98%. Looking at the detailed analysis of BTS' brand reputation, brand consumption fell by 7.36%, brand issues fell by 45.43%, brand communication fell by 7.01%, and brand diffusion fell by 20.52%. “We analyzed brand big data.

Boy group brand reputation analysis in October 2023 includes BTS, NCT, Seventeen, EXO, The Boyz, SHINee, Stray Kids, Super Junior, BTOB, Boy Next Door, Zero Base One, ONF, Enhyphen, Treasure, and Monsta X. , Astro, Winner, 2PM, SF9, ATEEZ, Tomorrow by Together, VIXX, Pentagon, Wanna One, Highlight, TVXQ, Shinhwa, FT Island, Block B, Golden Child, Teen Top, GOT7, Tempest, B1A4, Oneus, Withers, Cravity, 2AM, DKZ, Sechskies, Big Bang, Effex, OnlyOneOf, CIX, TrendG, Tan, WEi, BAE173, Cypher, and Victon were analyzed.

Kim Se-ah, Ten Asia reporter haesmik@tenasia.co.kr