ENTERTAINMENT
Choa reveals secret to selling out serum in just one hour
'AFTER MASK' is a full-fledged beauty customized solution program in which 'Director Pie', a beauty ingredient expert with 990,000 subscribers, and 'Choa' from the group AOA serve as MCs.
It is a beauty entertainment program that accepts applications from people with skin concerns, finds solutions directly, meets with the brand representative of the selected solution product, and provides unprecedented discounts to subscribers through negotiation.
In a video released on YouTube on the 24th of last month, COSRX's 'The Vitamin C 23 Serum' was selected as the solution product for 'blemishes and tone improvement', which is the skin concern of the storyteller, and an unprecedented negotiation was concluded after meeting with the brand representative. In this day's video, MCs Director Pi and Choa achieved an amazing negotiation rate of 95%.
Director Pie expressed surprise by saying, “This is a negotiation rate I’ve never seen before,” and Choa cheered, saying, “I’ve done more than my brother, the king of negotiation, Gwanghee,” further heightening expectations for the promotion.
The product that was negotiated on this day was COSRX's 'The Vitamin C 23 Serum', a serum filled with 23% pure vitamin C in one bottle. This product has been proven to be effective against blemishes, wrinkles, pores, and elasticity through 7 clinical tests, and features a hypoallergenic feel that is comfortable on the skin even with high-content serum.
It was held at Olive Young from 6 p.m. on the 24th of last month to midnight on the 26th, and was sold on a first-come, first-served basis for three days. More than 40,000 people flocked to it immediately after opening, and the quantity prepared for three days was sold out within one hour of opening.
Junho Yoon, Ten Asia Reporter delo410 @tenasia.co.kr
