'Unrivaled solo' BTS Jungkook, July's idol brand reputation ranked #1

Jungkook of the group BTS took the 1st place in idol personal brand reputation in July.

On the 20th, the Korea Corporate Reputation Research Institute announced the results of idol individual brand reputation big data. To collect big data, 84,979,722 big data of 1,590 idol personal brands were extracted from the 20th of last month to this day, and the brand reputation index was measured by consumer participation index, media index, communication index, and community index for idol personal brands. Analyzed.

The BTS Jungkook brand, which ranked first in the idol individual brand reputation, was analyzed as a brand reputation index of 4,484,639 with a participation index of 141,199, a media index of 340,271, a communication index of 1,775,156, and a community index of 2,228,013.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "BTS' Jungkook brand ranked first in the idol individual brand reputation rankings in July. .In the keyword analysis, 'Seven', 'YouTube', and 'Solo' were analyzed highly. In the positive/negative ratio analysis, the positive rate of big data was recorded at 94.03%."

Jungkook's solo 'Seven' recorded 11.2 million daily streams on the latest chart released by Spotify, the world's largest music streaming company, on the 19th (as of July 18), maintaining the No. 1 spot in the Daily Top Song Global for 5 consecutive days. .

Reporter Kang Min-kyung, Ten Asia kkk39@tenasia.co.kr