Lee Sung-min Proves Unmatched Influence at the 2026 Brand Customer Loyalty Awards

Actor Lee Sung-min has demonstrated his unparalleled influence by winning the '2026 Brand Customer Loyalty Award' with the overwhelming support of 380,000 consumers.

On the 30th of last month, Lee Sung-min was honored with the 'Most Influential Male Actor (Scene Stealer)' award at a ceremony held at Conrad Seoul in Yeouido, proving himself as South Korea's 'Icon of Trust.' With a career spanning 38 years, Lee has consistently redefined his 'life characters' with each project, and this award further cements his status as a 'top-class' actor who embodies both the public's unwavering trust and the powerful brand value demanded by the times.

The '2026 Brand Customer Loyalty Awards' is a prestigious event that annually recognizes brands with exceptional loyalty across various sectors such as economy, individuals, and culture. With winners selected through a survey of approximately 380,000 consumers, Lee Sung-min has proven his unique presence by garnering overwhelming support based on his high likability.

Taking the stage, Lee Sung-min expressed, “I am honored to receive such a significant award at this meaningful event. I sincerely thank you for your warm interest and love,” bowing his head in gratitude. He continued, “I will continue to act with responsibility and dedication, staying true to your expectations,” drawing enthusiastic applause from the audience.

Debuting in 1987 with the play 'Lithuania,' Lee Sung-min has earned the title of a 'trustworthy actor' by seamlessly transitioning between stage, screen, and television. With numerous hit works such as the dramas 'Misaeng,' 'Juvenile Justice,' 'Reborn Rich,' and films like 'Spring of Seoul,' 'The Man Standing Next,' 'Remember,' and 'The Devil's Deal,' Lee continues to solidify his prowess as a distinguished actor through diverse roles.

Recently, Lee Sung-min has entered a second heyday, expanding beyond his established image as the 'nation's dad' to embrace trendy ventures, including variety shows. His candid and witty appearance on the web variety show 'Pung Hyang Go 2' has resonated with a wide range of audiences. Fans have responded enthusiastically on social media and YouTube comments, saying, “Lee Sung-min's personality is so charming. He seems youthful,” “Lee Sung-min is such a good person. I want to be a warm-hearted adult like him,” and “Casting Lee Sung-min was a stroke of genius.”

With a balance of artistic merit, public appeal, and brand influence, Lee Sung-min is expected to continue attracting attention in the advertising market. Anticipation is high for his upcoming performances in the Netflix series 'True Education' and JTBC's new drama 'God's Marble.'

Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr