MBC's 'Village Chief Lee Jang-woo 3' Unveils Secret 'Rice Thief' Menu at Buan Marathon
MBC's 'Village Chief Lee Jang-woo 3' is set to premiere soon, and it has already created a buzz by unveiling its secret 'Rice Thief' menu at the Buan Marathon. The booth was quickly filled with participants eager to try the new dish, and it sold out rapidly, proving its popularity.

'Village Chief Lee Jang-woo 3' features actor Lee Jang-woo living in Buan, Jeollabuk-do, learning recipes from local culinary masters. This season promises the creation of a special 'Rice Thief' dish using seasonal ingredients, raising anticipation even before the show airs.

MBC's 'Village Chief Lee Jang-woo 3' Unveils Secret 'Rice Thief' Menu at Buan Marathon
On the 19th, Lee Jang-woo responded to the interest by showcasing the 'Rice Thief Zone' at the Buan Beach Marathon, which had 4,500 participants. He revealed the menu he helped develop in Buan, offering a special tasting event. The line of participants eager to taste 'Flavor Master Lee Jang-woo's creations was endless, and the prepared quantities sold out in just two hours, highlighting the event's success.

The 'Rice Thief' menu featured bibimbap and juice made with Buan's famous specialties, salted seafood, and mulberry. Lee Jang-woo personally sourced these ingredients from the mountains and seas of Buan. By combining recipes from local culinary masters and renowned chefs, the taste and quality were elevated. The dishes were well-received, with participants praising them as "true rice thieves," "I could eat five bowls," and "It gives me energy." The booth not only offered tastings but also heightened viewers' anticipation for the show.

MBC's 'Village Chief Lee Jang-woo 3' Unveils Secret 'Rice Thief' Menu at Buan Marathon
The event featured a star-studded lineup, including Hong Seok-cheon, chef Kim Mi-ryeong of Imokase, and MBC announcer Ko Kang-yong, known for his charming looks. Notably, Lee Jang-woo's wife, Jo Hye-won, whom he married last year, made a special appearance, adding a unique twist. This marks the first time the couple will appear together on the show, drawing attention to Lee Jang-woo's affectionate side. Lee Jang-woo married actress Jo Hye-won, eight years his junior, after seven years of dating in November last year.

'Village Chief Lee Jang-woo 3' will premiere on April 29th at 9 PM.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr