Kim Bum Takes on Romantic Comedy in 'Sold Out Again Today'
Kim Bum is set to challenge himself in the romantic comedy genre with 'Sold Out Again Today'. Known for his breakout role in the 2006 MBC sitcom 'High Kick!', Kim Bum, born in 1989, continues to captivate audiences with his youthful appearance at the age of 36.

Kim Bum will star in the new SBS Wednesday-Thursday drama 'Sold Out Again Today', premiering on the 22nd. He will portray 'Seo Eric', an executive director of the global skincare brand 'Letoile', who will charm viewers with his straightforward flirting towards Dam Ye-jin, played by Chae Won-bin.

Kim Bum Takes on Romantic Comedy in 'Sold Out Again Today'
Kim Bum has consistently received acclaim for his immersive performances across various genres, building anticipation for his ventures into romance. Notably, he added intrigue with potential romantic developments in friendships in JTBC's 'Law School' and tvN's 'Ghost Doctor'. In tvN's 'Tale of the Nine Tailed 1938', he heightened engagement with a poignant fantasy romance narrative. His ability to evoke interest in 'real-life rom-coms' has heightened expectations for his upcoming projects.

In 'Sold Out Again Today', Kim Bum delivers romance directly to viewers. Recent teasers and highlight videos show him confidently introducing himself to Ye-jin with a smile, sparking curiosity about their relationship with the line, "Do you really not recognize me?" His intense gaze at Matthew Lee, played by Ahn Hyo-seop, and comedic moments with Song Hak-dae, played by Go Doo-shim, promise diverse chemistry with the cast.

Kim Bum Takes on Romantic Comedy in 'Sold Out Again Today'
Kim Bum's visual transformation is also noteworthy. His 'mocha gold' hair color adds authenticity to his character's French background, while his varied suit ensembles showcase his executive director persona. As Kim Bum embarks on this new challenge in 'Sold Out Again Today', anticipation for his performance grows.

'Sold Out Again Today' premieres tomorrow, the 22nd, at 9 PM.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
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