Actor Lee Jong-suk has teamed up with Swiss watch brand MIDO to introduce the latest timepiece from the Multifort TV Big Date collection.
As a MIDO ambassador, Lee Jong-suk showcased the new product featuring a blue dial, rose gold case, and bracelet. This timepiece harmonizes the brand's heritage with a modern touch, perfectly complementing Lee's unique blend of comfort and sophistication.
The newly unveiled 'Multifort TV Big Date' boasts a striking and luxurious look with its rose gold sheen and gradient dial transitioning from blue to black. Its design seamlessly integrates into everyday life and various occasions, enhancing the timepiece's presence.
The dial, transitioning from midnight blue to black, features a horizontal brushed finish that changes color depending on the angle of light. The recessed index structure, a signature of the Multifort collection, adds depth to the dial, while the white Super-LumiNova-coated indexes and hands ensure high visibility in dark environments. The white minute track on the flange accentuates the outline of the TV-shaped dial.
Above the big date window at 12 o'clock, sandblasted dot details are added. The brushed gradient dial, big date, and rose gold silhouette come together to enhance the product's completeness.
The case and bracelet are crafted from PVD-treated stainless steel. The combination of satin and polished finishes adds a three-dimensional texture, and the crown guard protects the product from external shocks. The screw-down structure provides water resistance up to 100 meters.
Through the transparent case back, one can view the movement adorned with Geneva stripes and the rotor engraved with the MIDO logo. The Caliber 80, equipped in this model, offers a power reserve of up to 80 hours.
The Multifort TV Big Date, featuring a rose gold steel bracelet, is drawing attention as a new addition to the collection with its vibrant colors and excellent durability.
Byungdoo Kim, TenAsia Reporter tenten@tenasia.co.kr